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  • 1.  Sponsorship Benefits

    Posted 09-21-2022 03:31 PM
    We recently hosted a golf tournament and offered several sponsorship levels. Each level received promotional benefits and our top-tier sponsors also received a certain number of complimentary golfers in the tournament. We advertised the gift vs fee breakdown for each sponsorship level on our registration form.

    One of our sponsors is questioning whether they can get 100% gift credit for their sponsorship since they did not cash in on the benefits we offered (i.e. a complimentary foursome in the tournament). Is this something we can offer?

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    Heather Socha
    Director of Development
    Green Mountain Valley School
    hsocha@gmvs.org
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  • 2.  RE: Sponsorship Benefits

    Posted 09-21-2022 03:34 PM
    No.  Not unless they declined the benefits in advance.  Failure to use benefits that are given does not reinstate deductibility.  The sponsor "owned" the benefits when they made their payment.  Failure to use their benefits does not change anything - they still received the benefits and chose not to use them.

    John

    John H. Taylor
    Principal
    John H. Taylor Consulting, LLC
    2604 Sevier St.
    Durham, NC   27705
    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987






  • 3.  RE: Sponsorship Benefits

    Posted 3 days ago

    Hi John,

    Is there any documentation you can provide supporting your above response? Our team is trying to establish a policy regarding this with the many events we have, and we want to be prepared if leadership requests additional resource information.



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    Kelsey Moore
    Caron Treatment Centers
    kelsey.moore@caron.org
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  • 4.  RE: Sponsorship Benefits

    Posted 3 days ago
    I suggest you search the archives as this topic has been addressed many times over the decades. But note on page 3 of IRS Publication 526 the discussion states simply that the gift is reduced if the donor RECEIVES a benefit. It says nothing about using it after receipt.

    John Taylor Principal, John H. Taylor Consulting, LLC 919.816.5903 Big ideas; small keyboard







  • 5.  RE: Sponsorship Benefits

    Posted 3 days ago
      |   view attached
    I cheated this morning and used ChatGPT to help you, as I am off to a client. I haven't had time to re-review these references today, but they ring true based on my previous research. The TD 8690 bullet point is good regarding refusing a benefit. I have attached a copy of that document:

    The IRS treats a quid pro quo as existing when the donor receives (or is entitled to) goods/services in return-it doesn't disappear just because the donor doesn't actually use the benefit.

    Key IRS references you can cite:

    • Rev. Rul. 67-246 (1967-2 C.B. 104) (as discussed in Treasury Decision TD 8690): the IRS explains that a taxpayer who chooses not to use tickets made available to them "is not entitled to a greater contribution" than otherwise allowed-i.e., the deduction is still reduced by the ticket value. IRS

      • TD 8690 also notes that if the donor properly rejects the right to the benefit (e.g., check-off box at time of gift), then a full deduction may be allowed. IRS

    • Treas. Reg. § 1.170A-13(f)(6) (explained in TD 8690): confirms the reduction applies even if goods/services are provided in a different year-your deduction is limited by the value of what you got "in exchange," even if not yet available. IRS

    • IRC § 6115 (quid pro quo disclosure rule): defines a "quid pro quo contribution" as a payment made partly as a contribution and partly in consideration for goods or services provided to the payor-the definition turns on consideration/return benefit, not usage. Legal Information Institute

    • IRS Publication 1771 and the IRS quid pro quo guidance page: both frame quid pro quo as a payment made partly as a contribution and partly for goods/services provided in return, with the deductible amount limited to the excess over the value of those goods/services. (They don't emphasize "used vs. unused," but they're commonly cited for the core rule.) IRS+1



    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987







  • 6.  RE: Sponsorship Benefits

    Posted 3 days ago

    Thank you John, I really appreciate this! I will review and take back to my team.



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    Kelsey Moore
    Caron Treatment Centers
    kelsey.moore@caron.org
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  • 7.  RE: Sponsorship Benefits

    Posted 3 days ago
    ChatGPT provided more details while I was packing for my trip:

    Core IRS Authorities (Refusal vs. Non-Use)

    1. Revenue Ruling 67-246 (1967-2 C.B. 104)

    Most frequently cited authority for this principle

    • The ruling addresses charitable contributions where donors receive items of value (e.g., tickets).

    • It explicitly states that a donor who does not use tickets or other benefits is not entitled to a larger charitable deduction.

    • The deduction is reduced by the fair market value of the benefit made available, regardless of use.

    Key concept:

    Availability or entitlement to the benefit creates the quid pro quo; use is irrelevant.

    This ruling is still routinely cited by the IRS and practitioners for gala tickets, event benefits, and similar scenarios.


    2. Treasury Decision 8690 (1997)

    (Final regulations implementing IRC §6115 - quid pro quo disclosure)

    TD 8690 is critical because it clarifies how a donor may avoid a quid pro quo:

    • It explains that if the donor affirmatively refuses or rejects the benefit at the time of payment, the transfer may be treated as fully deductible.

    • Conversely, failing to attend or use the benefit does not constitute refusal.

    This is the origin of the widely used "opt-out" or "benefits declined" checkbox language.

    Key distinction introduced:

    • Affirmative refusal at or before payment → benefit treated as not provided

    • Silent non-use after entitlement → quid pro quo still exists


    3. Treas. Reg. § 1.170A-13(f)(6)

    (Timing and existence of goods/services)

    This regulation reinforces the idea that:

    • A contribution is quid pro quo if goods or services are provided or expected to be provided in return.

    • The determination is made at the time of the payment, not based on later donor behavior.

    This supports the IRS position that post-gift non-use is irrelevant to deductibility.


    4. IRC § 6115 (Statutory definition of quid pro quo contributions)

    While §6115 is a disclosure statute, its definition is important:

    • A quid pro quo contribution is a payment made partly as a contribution and partly in consideration for goods or services provided.

    • The statute hinges on consideration, not enjoyment or consumption.

    This statutory framing supports the IRS's consistent interpretation in rulings and regulations.


    5. IRS Publication 1771 (Charitable Contributions – Substantiation and Disclosure)

    Publication 1771 repeatedly emphasizes:

    • The deductible amount is limited to the excess of the payment over the value of goods/services received in return.

    • It does not condition that reduction on use.

    While not explicit about refusal vs. non-use, it aligns fully with the above authorities and is often cited operationally.


    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987







  • 8.  RE: Sponsorship Benefits

    Posted 3 days ago

    Thank you! These are all fantastic resources. I appreciate your help!



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    Kelsey Moore
    Caron Treatment Centers
    kelsey.moore@caron.org
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