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Naming Opportunities and Best Practices

  • 1.  Naming Opportunities and Best Practices

    Posted 18 days ago

    Hello,

    We are researching naming opportunity best practices for termed naming opportunities (applying mostly to corporate partners) and I am looking for information on naming amount determination for a predetermined fixed term. In addition, I'm also looking for termed naming policy or naming gift agreement verbiage that should be used with such a corporate termed naming. 

    Thank you,

    Steph



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    Stephanie Pollock
    Oakland University
    spollock@oakland.edu
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  • 2.  RE: Naming Opportunities and Best Practices

    Posted 16 days ago

    Hi Stephanie, 

    Happy to chat on a private thread but as an overview, we have a full policy that correlates the square footage of spaces to gift amounts of named funds, chairs, fellowships, and physical spaces etc. Once the fund minimum is met, a donor review is done by our university senate to approve the naming. 

    Here is a sample of gift ranges:

    Area Type

    Details

    Gift Range

    Auditoriums

     

    Up to 1,000 sq. ft.

    $80,000 - $200,000

    Up to 2,000 sq. ft.

    $150,000 - $400,000

    Up to 10,000 sq. ft.

    $800,000 - $2,000,000

    Up to 20,000 sq. ft.

    $1,500,000 - $4,000,000

    Conference rooms

    Up to 100 sq. ft.

    $10,000 - $20,000

    Up to approx. 500 sq. ft.

    $30,000 - $75,000

    Up to approx. 1,000 sq. ft.

    $60,000 - $150,000

    Classrooms

    Simple - up to approx. 500 sq. ft.

    $30,000 - $90,000

    Large, up to approx. 1,000 sq. ft.

    $50,000 - $175,000

    Larger, up to approx. 2,000 sq. ft.

    $100,000 - $350,000

    A set on same floor, up to approx. 8,000 sq. ft.

    $420,000 - $1,500,000

    Laboratories

    Simple, up to 500 sq. ft. approx.

    $30,000 - $125,000

    Larger, up to 1,000 sq. ft. approx.

    $50,000 - $225,000

    Large, shared use area, up to 2,000 sq. ft. approx.

    $110,000 – $450,000

    Set of labs on same floor, up to 8,000 sq. ft. approx.

    $450,000 – $2,000,000

    Office Space/ Interview Rooms

    Up to 100 sq. ft

    $10,000 - $15,000

    Up to 250 sq. ft.

    $15,000 - $40,000

    Up to 500 sq. ft.

    $30,000 - $75,000

    Up to 1,000 sq. ft.

    $75,000 - $150,000

     

    For term of naming, per the CSU system, we follow CSU policy 13646351 with our agreements outlining the naming to be for the "useful life of the building" but occasionally a set of years. I have not seen a term longer than 30 years approved (generally we aim for 20-30 as it could be hard to track):

    ·       The naming may be for the useful life of the facility or for a defined period of years.  Absent extraordinary circumstances, the useful life of a building is defined as until the facility is destroyed or substantially renovated.

    We also include this line:

    RIGHT TO RESCIND

    Should circumstances change in a manner that affiliation with the name would cause harm to the reputation of the university, the university President or chancellor may request that the CSU Board of Trustees exercise its authority to rescind naming recognition.

     



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    Jayme Fancher
    San Diego State University
    jfancher@sdsu.edu
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