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  • 1.  Fair Market Value vs Internal Cost for Event Tickets

    Posted 4 days ago

    Hello! 

    I'm interested in how other organizations handle fair market value (FMV) determinations for event tickets, particularly when a donor wishes to separate the payment between personal funds and a donor-advised fund (DAF).

    For example:
    A donor would like to pay for their event tickets out of pocket and use their DAF to pay for the sponsorship portion. The face value of the ticket is $500, while the organization's internal cost per person for the event is approximately $125.

    In this scenario, are you:

    • Requiring the donor to pay the full stated ticket value ($500) personally and treating that as the FMV for purposes of DAF compliance and quid pro quo rules?
    • Or are you allowing donors to pay only the internal cost personally and directing the remainder through the DAF?

    How are you determining and documenting FMV in these cases?

    Additionally, how are you handling donor pushback when they prefer to use DAF funds toward sponsorships that include event benefits?

    Appreciate any insight into how others are approaching this from both a compliance and donor-relations perspective.



    ------------------------------
    Kendra Eddy
    Senior Manager, Fundraising and Data Services
    The Trustees of Reservations
    keddy@thetrustees.org
    ------------------------------


  • 2.  RE: Fair Market Value vs Internal Cost for Event Tickets

    Posted 4 days ago
    Hi Kendra,

    What you're describing is called bifurcation, and it is expressly prohibited by the IRS. The donor must pay the entire value of the ticket, and cannot use the DAF to pay the charitable portion. 


    Thank you,
    Isaac Shalev
    Data Strategy Expert
    Sage70, Inc.
    (917) 859-0151
    isaac@sage70.com

    Schedule a 30-minute consultation now:






  • 3.  RE: Fair Market Value vs Internal Cost for Event Tickets

    Posted 4 days ago

    Hi Issac, 

    Thanks for your quick reply! I should clarify that the donor intends to pay for the tickets out of pocket. The issue arising is based on IRS regulations: the donor should pay the face value of the ticket, $500, but there is pushback that it should be the internal cost, $125 (cost of the dinner/service). Which, from my understanding, would be to pay the face value, as that is the market value of the event ticket and would not lead to bifurcation. If I am incorrect, how have folks dealt with communicating this to donors who may have been able to do so at other organizations' events? 

    Thanks!

    Kendra 



    ------------------------------
    Kendra Eddy
    The Trustees of Reservations
    kendra.eddy12@gmail.com
    ------------------------------



  • 4.  RE: Fair Market Value vs Internal Cost for Event Tickets

    Posted 4 days ago
    Just because another organization does something doesn't make it right.

    It's the fair market value always, regardless of "internal" costs or even if there is no cost because a third-party underwrote the event.

    John

    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987







  • 5.  RE: Fair Market Value vs Internal Cost for Event Tickets

    Posted 4 days ago
    What Isaac said. Settled law for decades.

    However, if the event tickets are available for purchase by the general public without a donation, you can likely split the two pieces. You have to prove, however, that the contribution was a separate transaction and not a requirement to be able to buy tickets.

    John

    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987







  • 6.  RE: Fair Market Value vs Internal Cost for Event Tickets

    Posted 4 days ago
    Kendra, the IRS's position (see Notice 2017-73) is that "The Treasury Department and the IRS currently agree that the relief of the Donor/Advisor's obligation to pay the full price of a ticket to a charity-sponsored event can be considered a direct benefit to the Donor/Advisor that is more than incidental. "

    If nobody else can buy a ticket for $125, the donor can't use DAF funds to pay the $375 difference. If, on the other hand, tickets are available to the public for $125, the donor can certainly choose to buy that ticket, and is welcome to recommend a gift of whatever size from their DAF. However, that additional DAF gift cannot entitle the donor to additional benefits. The donor can't spend $125 to get the $500 seat package, just because a DAF he advises happens to also be making a gift. 


    Thank you,
    Isaac Shalev
    Data Strategy Expert
    Sage70, Inc.
    (917) 859-0151
    isaac@sage70.com

    Schedule a 30-minute consultation now:







  • 7.  RE: Fair Market Value vs Internal Cost for Event Tickets

    Posted 4 days ago

    @John Taylor @Isaac Shalev Thank you both for your feedback. 

    Kendra 



    ------------------------------
    Kendra Eddy
    The Trustees of Reservations
    kendra.eddy12@gmail.com
    ------------------------------