It is fraught.
The tax code doesn't really provide much guidance for applying the 2% insubstantial benefit safe harbor in this case, for charitable contributions where the benefits are made available to the donor organization's partners or employees.
The tax code does say that the donee doesn't need to provide a value for the benefit when acknowledging the gift, even if it doesn't fall under the de minimis exceptions, so that handles receipting. Maybe there is guidance to the donor corporation about how they have to adjust the deductibility of their gift on their taxes, but, if so, I haven't seen it.
Since we (CASE) have hitched our counting to deductibility, it's not really clear whether we have to value the benefit for our own internal recording and gift counting, even if we don't have to provide an FMV to the donor. There are some cases where we have to determine the value for something that we don't share with the donor, like the value of a gift of property. In this case, would we follow the same principle as we do for gifts to individuals, where we do need to report the FMV, i.e. calculate the value of everything to which employees are entitled, regardless of whether the employees exercise those benefits?
As John says, there is the management issue at the most basic level. How do employees get their tickets? Are we making sure that an individual employee is only receiving their allowed number of tickets? How many tickets did we give out? What was the cost to the organization of providing those benefits, and did this initiative benefit the institution financially, apart from whatever good will might have been generated? And there is the counting question, whether that information about the number and value of the more-than-insubstantial benefits affect how we record the income and report the gift, if we don't base that on what the employees were entitled to exercise??
I can see why some organizations might think twice about such an initiative. And, in my admittedly limited number of institutions, I haven't had seen this sort of program myself.
This reflection does suggest to me that complexity is reduced (somewhat) if benefits fall under the membership benefit exception or low-cost logo articles exception, where the value of the benefits can be ignored, and complexity is reduced if we can minimize management overhead (is giving a t-shirt easier to manage than giving tickets to different events? Maybe, if you give it to the donor company and let them distribute the item!).
Sorry that I don't have more useful information to offer.
My US$0.02 worth; the usual disclaimers apply.
Good luck!
Alan
Alan S. Hejnal (he/him)
Data Quality Manager
