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  • 1.  Vehicle Purchase with Logo

    Posted 09-29-2022 05:10 PM

    Hello Everyone!

     

    I'm curious if anyone has a gift acceptance policy or guidance to share regarding donors who want to give cash to purchase a vehicle but are requiring that the vehicle has the donor's logo on it. 

     

    Thanks!

     

    Michele

     

     

     

     

    Responsibility ~ Self-Assurance ~ Arranger ~ Relator ~ Input

     



  • 2.  RE: Vehicle Purchase with Logo

    Posted 09-30-2022 12:18 AM
    I am not sure that a GAP needs to get to this level detail.  However, the inclusion of unique donor conditions or restrictions would typically be sufficient to require a review by the Gift Acceptance Committee.

    Such a requirement could also be covered in your existing Corporate Sponsorship policy.

    From an IRS or tax-deductible perspective, the logo alone does not disqualify the gift.  You may, though, need to review the logo to ensure it doesn't cross the IRS advertising definition line.

    John

    John H. Taylor 
    919.816.5903 (Cell/Text)

    Big Ideas; Small Keyboard





  • 3.  RE: Vehicle Purchase with Logo

    Posted 09-30-2022 12:28 PM
    Hi Michele,

    I think your existing GAP already calls for review of a restricted cash gift by the member development and business offices, and it would be their job to determine if the restriction violates any of your existing policies and regulations, and whether the contribution is a qualified sponsorship payment or not (and thus whether the income is subject to UBIT or not). 

    I think this also becomes a crediting/recognition issue to think through. If the donor had requested that the vehicle carried an IHO/IMO statement, or perhaps a 'donate by DONOR', what would your take on that be? Naming policies for buildings, or pavers, etc. probably don't contemplate this, but they may be useful for consideration. Unlike other sponsorships eg for events, this is a much more durable and long-term display of the donor's logo.  I think that together with other considerations, the size of the contribution should also bear some reasonable relationship to other naming gifts. 



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