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  • 1.  Sponsor Spotlight

    Posted 2 days ago
    Edited by Tioga Anderson 2 days ago

    Hello,

    Our stewardship dept started a new initiative that I only became aware of after seeing it on social media. It's a "Sponsor Spotlight" where they highlight a local business (and it's definitely advertising) that has been a sponsor (either through events or signage at the various facilities). They've received tax receipts for the sponsorships. Does the social media posts eliminate the tax deduction? Or is it ok because they didn't specifically pay for these posts?

    Thanks for any insights!



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    Tioga Anderson
    East Stroudsburg University Foundation
    tanderson@esufoundation.org
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  • 2.  RE: Sponsor Spotlight

    Posted 2 days ago
    If the posts are endorsing the sponsor - or offering inducements to obtain their products or services - that constitutes advertising in the eyes of the IRS.

    The posts should do little more than mention the sponsor name and contact information.

    John

    John Taylor Principal, John H. Taylor Consulting, LLC 919.816.5903 Big ideas; small keyboard