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  • 1.  "Seating Considerations" in Corporate Sponsorships

    Posted 17 days ago

    Hello, 

    We are looking at our receipting process for corporate sponsorships and I have gotten hung up on the language around "seating considerations" as listed in the U.S. supplemental guide to the CASE Standards. I can see that in 2018 the law was updated to say that any donation where a donor receives "seating considerations" becomes 100% non-tax deductible. Does this only apply to Athletic events? 

    We often have events on or off-campus where a corporation may be a sponsor and receives a table for 8, for example, as part of their benefits. We have previously been receipting these as quid pro quo gifts and giving them the tax deduction for the gift portion as long as their sponsorship doesn't include advertising. Should these kinds of benefits actually be considered "seating considerations," and thus, not tax deductible at all? Or am I wrong entirely and disregard the seating consideration section outright? I'm having trouble understanding when the seating consideration applies, I guess. 

    Any help you can provide would be greatly appreciated! 

    Thank you, 



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    Emily Brock
    Grand Valley State University
    brockemi@gvsu.edu
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  • 2.  RE: "Seating Considerations" in Corporate Sponsorships

    Posted 16 days ago

    When I researched this years ago, I found that the 100% no deduction rule change applied to athletic seating only. However, that means that the original 80/20 rule remained true for non-athletics seating.

    I hope Alan Hejnal is seeing this thread. I know he did extensive research in this area years ago.

    John



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    John Taylor
    John H. Taylor Consulting, LLC
    johntaylorconsulting@gmail.com
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  • 3.  RE: "Seating Considerations" in Corporate Sponsorships

    Posted 16 days ago

    My understanding is that the 80/20 rule applied only to the right to purchase seating at home athletic contests. 

    Back when the 80/20 rule was in force, we periodically discussed that, to evaluate the fair market value of the right to purchase other sorts of seating, we were back in the territory of having to come up with a good-faith assessment of the value of such rights (as challenging as that might be).  The 80/20 rule just applied a special rule for determining the fair market value in that one case, the right to purchase tickets for seating at home athletic event, and it set the value of the benefit at 20% of the amount of the associated contribution.

    When the deductibility of the right to purchase seating at home athletic contests under the 80/20 rule was eliminated, the language was just that the deductibility under that section was eliminated, specifically.  Again, there is no impact on any other types of rights to purchase seating not described in that section.

     

    Here's the language:

     

    (l) Treatment of certain amounts paid to or for the benefit of institutions of higher education

    (1) In general

    No deduction shall be allowed under this section for any amount described in paragraph (2).

    (2) Amount described

    For purposes of paragraph (1), an amount is described in this paragraph if-

    (A) the amount is paid by the taxpayer to or for the benefit of an educational organization-

    (i) which is described in subsection (b)(1)(A)(ii), and

    (ii) which is an institution of higher education (as defined in section 3304(f)), and

    (B) the taxpayer receives (directly or indirectly) as a result of paying such amount the right to purchase tickets for seating at an athletic event in an athletic stadium of such institution.

    If any portion of a payment is for the purchase of such tickets, such portion and the remaining portion (if any) of such payment shall be treated as separate amounts for purposes of this subsection.

     

    My US$0.02 worth; the usual disclaimers apply.

     

    Good Luck!

     

    Alan

     

     

     

    Alan S. Hejnal

    CRM Data Quality Expert

    EMAIL: HejnalA@si.edu

     

     






  • 4.  RE: "Seating Considerations" in Corporate Sponsorships

    Posted 16 days ago
    Thanks, Alan. I knew I was missing something. I should not have used the 80/20 reference for non-athletic events.

    However, I do believe that for non-athletic events, the original problem that faced athletic programs back in the day - where they sought guidance from the IRS - still remains.

    Originally, the issue was that the IRS insisted that organizations calculate an FMV for the benefit of receiving preferential seating considerations (and points) generally. The national athletic organizations deemed this too difficult, which is why they sought guidance from the IRS, who came up with the original 80/20 rule for on-campus seating events.

    But that didn't change the requirement for non-athletic seating situations. The value of that benefit must still be calculated, right?

    In other words, athletic programs were given a specific solution (and now, no deductibility). But I recall reading that other seating benefits must still have values attached. They were never specifically exempted from having to disclose a QPQ. Right?

    John

    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987







  • 5.  RE: "Seating Considerations" in Corporate Sponsorships

    Posted 16 days ago

    Yes, that's right.  The 80/20 rule came about, as I understand it, because it was hard to determine the fair market value of the right to sit down there rather than up over there.  But that same issue exists with respect to other preferential seating.  It's apparently never risen to the level of concern that the issue with athletic seating did (possibly because it was less common?).

    I'm not aware of any guidance for determining the good-faith estimate of the value of the right to purchase preferential seating other than the general "what a willing buyer would pay a willing seller". 

    I have sometimes wondered about membership programs that make seats available to members before they are made available to the general public.  Would the membership benefits exception apply in this case (at least when the membership payment is not more than $75)?

    Interestingly, I did find this on the IRS website:


    No disclosure statement is required if any of the following is true:

    [...]

    1. The donor makes a payment of $75 or less per year and receives only annual membership benefits that consist of:
      • Any rights or privileges (other than the right to purchase tickets for college athletic events) that the taxpayer can exercise often during the membership period, such as free or discounted admissions or parking or preferred access to goods or services, or
      • Admission to events that are open only to members and the cost per person of which is within the limits for low-cost articles described in Revenue Procedures 90-12 and 92-49 (as adjusted for inflation). Also see the discussion of insubstantial value above.

    Only your counsel knows for sure, but calling out the right to purchase tickets for athletic events as an exception seems to infer that the right to purchase tickets for other events is not an exception (again, subject to the $75 threshold).

     

    My US$0.02 worth; the usual disclaimers apply.

    Good luck!

    Alan

     

     

     

    Alan S. Hejnal

    CRM Data Quality Expert

    EMAIL: HejnalA@si.edu

     

     






  • 6.  RE: "Seating Considerations" in Corporate Sponsorships

    Posted 15 days ago

    Thank you, both, John and Alan! 

    I really appreciate your input and expertise on this question and I feel confident that all is well with our receipting processes! This was a very helpful discussion, thank you so much. 



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    Emily Brock
    Grand Valley State University
    brockemi@gvsu.edu
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