Hi Paula...
My understanding is that Rocket Reach does perform some "creation of emails" - that is, it uses patterns for certain companies and then generates email addresses based on those patterns. For example, Terry @ Zurigroup would be easy to create.
If you are planning to use Rocket Reach, I would suggest validating the email addresses prior to entry in your CRM. Perhaps the development officer reaches out via email and confirms the email address if there is a response.
I know many development offices use Rocket Reach and find it very helpful, I would simply suggest validation prior to entry in the CRM.
Terry Callaghan
Zuri Group
aasp Executive Board
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Terry Callaghan
Zuri Group
terry@zurigroup.com------------------------------