Hello all!
I'm curious if anyone has attempted to re-brand a Senior Class Gift program to more of an Alumni Giving program, with the Senior Class Gift being their first gift. This may not be the perfect forum for this question, but I'm hopeful some folks out there may have experience with this. We are trying to see if this change will inspire more of our graduates to make a gift (and continue giving), rather than finishing their responsibilities at the University by completing their Senior Class Gift. My hope is that this could be an attempt to re-energize this philanthropic endeavor that has seen a definite decline since COVID. Any experiences with something like this would be greatly appreciated.
Thanks!
Scott
Scott L. Billhartz '85
Senior Director of Advancement Services and Stewardship
McKendree University
701 College Road
Lebanon, IL 62254
(618) 537-6869
slbillhartz@mckendree.edu
www.mckendree.edu
Providing a high quality educational experience to outstanding students.
Academic Excellence--Engagement--Responsible Citizenship--Lifelong Learning
