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  • 1.  Policy around Recurring Gifts / Auto Pledge Payments

    Posted 08-20-2024 03:31 PM

    Hello all,

    I was hoping to pick someone's brain around when to cancel a Recurring Gift / Auto Pledge Payments after a donor's payment declines. 

    I am currently revising our procedures for Recurring Gifts / Auto Pledge Payments and the timeline of following up with donors, is a section that I'm having some trouble with. More specifically, I am wanting a discussion around a final notice for nonpayment. I have several donors that have Recurring Gifts / Auto Pledge Payments that have an installment that had a CC decline and they haven't responded to any correspondence made out to them.

    The policy that is in place: Within 2 days of a CC decline, send an email requesting new CC info. If no response, phone call and leave a VM. After no response to the phone call and VM there are notes that say possibly sending a letter out to the donor. However I feel like if they aren't responding to either of the other correspondence, I would be wasting my time with this final step. Once there has been no response to the phone call and VM after 1-2 weeks, I feel as though the R/G or A/P should be cancelled.

    My question is, would it make sense to send a final notice letter, letting the donor know of nonpayment for their Recurring Gifts / Auto Pledge Payments? Any data or input would be greatly appreciated!

    Thanks in advance,

     



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    Kevin McClelland
    Southern Methodist University
    kmcclelland@smu.edu
    214-768-3739 ext. 6459
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  • 2.  RE: Policy around Recurring Gifts / Auto Pledge Payments

    Posted 08-20-2024 03:46 PM
    Hi Kevin,
    We have a similar process: When a CC declines or expires, send an email advising donor and giving instructions on how to update; If no response after 1 week, phone call and leave a VM. After no response to the phone call and VM after 1 week, cancel the R/G or A/P. 

    Response rates tend to be low (less than 20%), and our experience shows that if they don't respond immediately to the first email, they almost never respond after additional reminders either.

    I hadn't thought about sending a final notice letter, curious if others do that. However, if it was a recurring pledge payment, we will switch to mailed pledge reminders and/or a Gift Officer call depending on $. If those efforts go unresponsive, we will tend to write off the pledge as part of the annual audit process.

    Gwen







  • 3.  RE: Policy around Recurring Gifts / Auto Pledge Payments

    Posted 08-20-2024 05:49 PM

    Thanks a lot Gwen that makes sense. I'm leaning towards that line of thinking. When the donors don't respond to the email they almost never respond to the phone call or VM. I'm curious if anyone else does as well, but given your statistics I may end up just sending the email, then phone call, and leave it at that.

    You have been a great help! 



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    Kevin McClelland
    Southern Methodist University
    kmcclelland@smu.edu
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  • 4.  RE: Policy around Recurring Gifts / Auto Pledge Payments

    Posted 08-20-2024 04:11 PM
    Kevin, your payment processing system likely has some features relevant to this discussion, including automatic suspension of failed recurring payments, automatic or manual account information updates, and even decline notification to the donor. For example, Classy will attempt to charge three times, over three payment periods before suspending the recurring plan, and will email donors with account update requests in the interim. You'll want to tailor your processes with some of these features in mind.

    My general advice is not to rush to cancel recurrences, there's no upside in it. 


    Thank you,
    Isaac Shalev
    Data Strategy Expert
    Sage70, Inc.
    (917) 859-0151
    isaac@sage70.com

    Schedule a 30-minute consultation now:






  • 5.  RE: Policy around Recurring Gifts / Auto Pledge Payments

    Posted 08-21-2024 11:35 AM

    Well depending on the decline we have the procedures to charge the card 3 times. However these particular declines require the donor to call the bank to authorize our charge for some reason. Since the process of charging the card on our end is manual, we're at the mercy of waiting for the donor to respond back to us before we can attempt to charge the card again.



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    Kevin McClelland
    Southern Methodist University
    kmcclelland@smu.edu
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  • 6.  RE: Policy around Recurring Gifts / Auto Pledge Payments

    Posted 08-21-2024 09:15 AM

    If it is an open-ended commitment, I agree. Do your diligence to get the information updated and if you are unable close the open-ended pledge and mark it paid for what was received. 

    If it is a fixed pledge being paid via credit card auto payments, if you are not able to renew the credit card information, you could change the pledge to a standard pledge and start mailing reminders. Unlike an open-ended commitment, in this instance, the donor committed a certain dollar amount. 



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    Jeff Baynham
    NC State University
    jtbaynha@ncsu.edu
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