Hi Debbie....
This looks very much like compliance wording, possibly for California CCPA, GDPR or other state regulations. I don't see this as an opt-out. I agree with Isaac that it would be wise to code this information in your CRM. With an abundance of caution, you may want to remove these individuals from any third-party mailings (e.g., insurance programs, credit card companies, etc.) and also from any targeted social media ads that your institution places. When in doubt, it is always wise to consult with counsel.
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Terry Callaghan
Zuri Group
terry@zurigroup.com------------------------------