Hello esteemed AASP community π
I need some real back of house insight please! We're thinking about adding HubSpot for content generation, email sending, and donor acquisition lead generation. We currently have Raisers Edge as our CRM and have no plans to fully convert anytime soon. Does anyone have any experience in using both tools, Raisers Edge and HubSpot, at the same time? Essentially HubSpot would replace Raisers Edge email system for the majority of our solicitations. In the demo of course it's all shiny bells and whistles and the fundraisers love and want them all (understandably). So, I'm looking, hoping, pleading π for any insight or stories, positive or negative, you may want to share on any of these questions or anything related that you think would be of help:
- Have you ever used HubSpot for new donor acquisition/lead generation? If yes, have you seen impactful results? (i.e. new donors)
- What is the real lift on the operations side of using HubSpot, how much work is it to implement and keep/maintain what is essentially a second database for marketing purposes?
- How hard is it to create/upload email lists and/or create and update workflows?
- Have you found the HubSpot canned dashboards helpful?
- Are there any repeat issues you've run into from an operations point of view?
- Do you have an example of a specific action that was taken based on HubSpot analytics data and the impact of that action?
- If you used their partner Yodelpop for implementation and onboarding, what was your experience with them?
OK that's a lot of questions, thank you in advance for any insights you might share!
Sarah
Sarah Dow
Director of Advancement Services
Boston Public Library Fund
www.bplfund.org