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  • 1.  Guidelines or best practices for allowing Student Organizations to solicit alumni

    Posted 04-26-2024 12:08 PM
    I'm familiar with past conversations on the list serv regarding the IRS' stance on tax deductibility of gifts made to student clubs and organizations.

    I'm wondering if anyone is willing to share their policy, guidelines or best practice on how you determine which student clubs or organizations may fundraise with alumni, or what guidelines or limits you have in place.

    Whether a gift is a tax deductible gift to the College, or just a non-tax deductible gift to support the student orgs' fundraiser, these student orgs often would like to utilize the College's alumni communication network for outreach.  While we've been supportive of this kind of outreach in the past with limited requests, it seems that it could quickly become a slippery slope, so we'd like to put some sort of guidelines or policy in place as to when/how/if those requests will be approved. 

    I'd love to hear from others if you've got something in place we could consider or model our plan after.

    Thank you!
    --
     Gwen Donev

    Director of Advancement Services

    Gustavus Adolphus College

    800 West College Avenue

    Saint Peter, Minnesota 56082

     

    Email:  gwendonev@gustavus.edu

    Office:  507.933.6515



  • 2.  RE: Guidelines or best practices for allowing Student Organizations to solicit alumni

    Posted 04-26-2024 12:29 PM
    Gwen, I do not think this should be a "beauty contest" where you must decide who can engage and raise money for the college - not the club

    Instead, every organization should develop and maintain a "Third Party Fundraising Protocol" to be followed by any groups outside the Advancement Office considering a fundraiser. This protocol would apply to faculty considering a crowdfunding campaign and external groups like parent's councils or alumni groups.

    The protocol outlines the circumstances where it can be appropriate for the group to raise money and offers an application they must complete (and have approved by Advancement) in advance of the activity. The application states the campaign's purpose, who will be solicited and when, how the solicitations will be secured, estimates of total expense and anticipated ROI, and more.

    John

    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987






  • 3.  RE: Guidelines or best practices for allowing Student Organizations to solicit alumni

    Posted 04-26-2024 12:36 PM
    That's exactly what I'm looking for, thanks John!  

    And once the application has been submitted, what guidelines does the Advancement office apply to determine whether or not to approve the activity?  Do others have examples you could share, outlining the circumstances where it can be appropriate for the group to raise money? 

    We're hoping not to have to reinvent the wheel if others have already taken the time to define a process or guidelines you'd be willing to share.

    Thanks!