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Google New Email Sender Guidelines for sending over 5000 emails per day

  • 1.  Google New Email Sender Guidelines for sending over 5000 emails per day

    Posted 10-20-2023 07:31 AM

    This didn't really make the news here in Canada but does effect us and thought I would pass it along

    Email sender guidelines

    https://support.google.com/mail/answer/81126#requirements-5k&zippy=%2Crequirements-for-sending-or-more-messages-per-day

    Starting 1 February 2024, all senders who send email to Gmail accounts must meet the requirements in this section.

    Important: If you send more than 5,000 messages per day to Gmail accounts, follow the Requirements for sending 5,000 or more messages per day.

    • Set up SPF or DKIM email authentication for your domain.
    • Ensure that sending domains or IPs have valid forward and reverse DNS records, also referred to as PTR records. Learn more
    • Keep spam rates reported in Postmaster Tools below 0.3%. Learn more 
    • Format messages according to the Internet Message Format standard (RFC 5322).
    • Don't impersonate Gmail From: headers. Gmail will begin using a DMARC quarantine enforcement policy, and impersonating Gmail From: headers might impact your email delivery. 
    • If you regularly forward email, including using mailing lists or inbound gateways, add ARC headers to outgoing email. ARC headers indicate that the message was forwarded and identify you as the forwarder. Mailing list senders should also add a List-id: header, which specifies the mailing list, to outgoing messages.


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    Tracy Glidden
    University of Waterloo
    tracy.glidden@uwaterloo.ca
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