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  • 1.  Giving credit to fundraisers for an increase in market value for committed PGs not yet received

    Posted 30 days ago

    Colleagues, I know well that we have not historically given fundraisers or fundraising credit for market increases in gifts that have already been made. However, I have a client with a fundraiser insisting that on the fundraising side that is not (no longer?) the case, at least for PGs that have been committed but not yet received. They're a small university and the fundraiser has talked to at least three peers at other universities and is saying, in summary, the bequest gift committed to years ago now has a new market value of $XXX,000 and the fundraiser and their fundraising should be credited with the difference/increase in market value. (again, PG commitment made and recorded but donor still living and so PG not yet received; also, no word from the fundraiser about how they feel if the market value had gone down!)

    This fundraiser has gone so far as to state that one of the institutions he checked with has a policy that says such credit can be given under the following policy:

    • Minimum of 4 years since the gift was established
    • Increase has to be at least that of a major gift
    • Requires documentation. Bequest, Account Balances, Etc..
    • DO gets credit for the difference

    So the question is, of course: Thoughts?  Has your institution done this, have you heard of others doing this? The advancement services team is pushing back but the fundraiser keeps naming other institutions doing this, so has the protocol on this changed? (the AS person followed up with those three people and those institutions are doing this, the fundraiser is not making this up -- they're entering the increases as new gifts)

    Finally, thoughts on giving a different fundraiser credit?  The fundraiser requesting the credit did not raise the original commitment but is currently the assigned fundraiser to the donor and the extent of their work on this is just a meeting with the donor during which this increase in market value was disclosed, not a solicitation for new gift.

    Thanks!

    Bill



    ------------------------------
    Bill Connors, CFRE
    Independent Consultant on Raiser's Edge (NXT and v7)
    bill@billconnors.com
    billconnors.com
    ------------------------------


  • 2.  RE: Giving credit to fundraisers for an increase in market value for committed PGs not yet received

    Posted 30 days ago
    This certainly is not a common practice, Bill. In fact, I have seen something like this only once in my post-COVID consulting days, and it was not in higher education.

    I challenged them. Why should a fundraiser receive credit for something they DID NOT DO? It's akin to giving a fundraiser credit when you sell stock five years after it was given, and you made a gain. These are investment/market gains (and you don't mention losses - would this client REDUCE the fundraiser's credit if the market tanked?).

    Of course, an organization can make its own rules here, as long as it does not affect official fundraising totals. CASE is clear that changes due to market conditions are not counted. Although CASE does allow the counting of the difference in a realized bequest if more comes in within five years of recording the bequest.

    If an organization still wants to do this, nothing is stopping them. But I hope that a gift officer's annual salary increase based on their performance in raising new money excludes this sort of thing.

    John

    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987






  • 3.  RE: Giving credit to fundraisers for an increase in market value for committed PGs not yet received

    Posted 30 days ago
    Hi Bill,

    I don't think there's a single right answer, but I do find a lot to appreciate about the policy you shared. 

    From the perspective of incentives and desired outcomes, the institution does want gift officers engaging with PG donors. Research is consistent on this point - engaging with PG donors leads to more giving in vivo too. But there are some structural challenges that often deter GOs from prioritizing those folks. There is also institutional interest in confirming bequest intentions, especially for gifts of appreciated property. If a gift has gone from $1m to $2m in value, the institution absolutely is interested in knowing whether it ought to expect $1m or $2m or something in between. The revocable nature of bequest intentions makes it reasonable to assume that donors will vary in their fulfillment of those bequest intentions. 

    Within the parameters you stated, it seems to me like GOs are being incentivized to engage with PG donors, and to affirm their gifts. This also creates opportunities to solicit for current gifts, and to engage with a donor who may be in position to give even more substantially. I don't like the idea of rewarding gift officers for funds they didn't raise, but the parameters you laid out, which require donor engagement and new documentation, answer for those concerns. The GOs are doing work, and work that is aligned to the institution's interests, and to proven practices for raising more funds.

    Thank you,
    Isaac Shalev
    Data Strategy Expert
    Sage70, Inc.
    (917) 859-0151
    isaac@sage70.com

    Schedule a 30-minute consultation now:







  • 4.  RE: Giving credit to fundraisers for an increase in market value for committed PGs not yet received

    Posted 30 days ago
    Hi, Bill. 

    Here are my thoughts. Sometimes when fundraisers talk to fundraisers, focus on details and technicalities can get lost. The nature of the bequest and how it was stated make a difference here.

    For example, if the donor made their original bequest for $100,000 and then, some years later, say "our investment portfolio has grown by 30% so we are now willing to commit $130,000 to your organization", then I think you can make the argument for adding a second bequest for $30,000 using the date of this subsequent notification, while leaving the original bequest as is. The increase in market value, in this case, is simply context to the increase they made in their commitment. And after all, the donor could have decided to give that extra $30,000 to someone else without violating their commitment to you. I can see how some of the house rules a colleague shared might make sense in this context.

    On the other hand, if the donor promises you their stake in a business which is 10 shares of privately held stock worth $100,000 and then the stock value goes up to become valued at $130,000, that is a tougher argument to make. Even in this scenario, CASE would allow you to count the additional value but not until the bequest is realized (CASE Standards section 3.6), typically as an additional outright gift.

    These are nuances that you and I may understand clearly but, if fundraisers are trading experiences about their fundraising practices, I would be careful about whether nuances around original bequest specifics, the nature of the bequests, and timing are being fully integrated into what is being shared via heresay.

    Best wishes,

    John Smilde

    Director of Development Operations | Cato Institute

    1000 Massachusetts Avenue NW, Washington, DC 20001

    jsmilde@cato.org

    202.216.1451






  • 5.  RE: Giving credit to fundraisers for an increase in market value for committed PGs not yet received

    Posted 30 days ago
    John hit the nail on the head. If the donor commits to an additional amount through either a will adjustment or a pledge addendum, you can and should count it.

    But when a donor states they will give you a fixed percentage of their estate and do not alter that percentage, according to CASE, there's nothing new to count.

    It's actually best when gift officers get donors to state fixed amounts rather than percentages in their will. A proactive gift officer will work with that donor and may secure a new, higher dollar amount every 5 years or so. Those incremental increases, much like John's first example, can be counted both toward a gift officer's goals and also in fundraising totals per CASE.

    John

    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987







  • 6.  RE: Giving credit to fundraisers for an increase in market value for committed PGs not yet received

    Posted 29 days ago

    Thank you, John - this clarification is helpful, and the example makes the rationale much clearer. Treating the additional $30,000 as a separate bequest entry tied to the date of the donor's updated intent makes sense, especially since the donor could have directed that increase elsewhere.

    I do have a follow‑up question as we think about applying this consistently. In cases where a donor reduces their bequest intention - or removes us entirely - how would you recommend we account for that? If we record increases as new planned gifts and credit the fundraiser accordingly, should we also record a corresponding reduction when the donor lowers or withdraws their commitment? I want to be sure we're handling both sides of the equation in a way that aligns with best practice and maintains accurate crediting.

     

    Karry Morton | Director | Gift Services

    Children's Hospital Colorado Foundation

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  • 7.  RE: Giving credit to fundraisers for an increase in market value for committed PGs not yet received

    Posted 29 days ago
    Most CRMs do not have the ability to record a negative gift. The most common approach here, as well as when a donor requests the return of a previously made outright gift, is to reverse or reduce the previous entry. This means there is no impact on the current year's fundraising totals (unless the original entry was in the same fiscal year).

    However, when a donor has gotten "mad" at us and demands a refund of a gift, I have seen that counted against a gift officer's productivity numbers for the current year.

    I should add that I do not like an outright deletion of a previously recorded transaction - unless the original entry was an error made by us. I'd rather see the original transaction with a $0 or a reduced amount, along with a comment and a reason code explaining the circumstances for the change.

    John

    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987







  • 8.  RE: Giving credit to fundraisers for an increase in market value for committed PGs not yet received

    Posted 29 days ago

    Thanks everyone SO much for your long and thoughtful replies to our questions!  I have collated your replies and some I got directly to share with my client for their consideration.  Thank you all again!



    ------------------------------
    Bill Connors, CFRE
    Independent Consultant on Raiser's Edge (NXT and v7)
    bill@billconnors.com
    billconnors.com
    ------------------------------