Original Message:
Sent: 4/29/2026 4:13:00 PM
From: John Smilde
Subject: RE: Giving credit to fundraisers for an increase in market value for committed PGs not yet received
Hi, Bill.
Here are my thoughts. Sometimes when fundraisers talk to fundraisers, focus on details and technicalities can get lost. The nature of the bequest and how it was stated make a difference here.
For example, if the donor made their original bequest for $100,000 and then, some years later, say "our investment portfolio has grown by 30% so we are now willing to commit $130,000 to your organization", then I think you can make the argument for adding a second bequest for $30,000 using the date of this subsequent notification, while leaving the original bequest as is. The increase in market value, in this case, is simply context to the increase they made in their commitment. And after all, the donor could have decided to give that extra $30,000 to someone else without violating their commitment to you. I can see how some of the house rules a colleague shared might make sense in this context.
On the other hand, if the donor promises you their stake in a business which is 10 shares of privately held stock worth $100,000 and then the stock value goes up to become valued at $130,000, that is a tougher argument to make. Even in this scenario, CASE would allow you to count the additional value but not until the bequest is realized (CASE Standards section 3.6), typically as an additional outright gift.
These are nuances that you and I may understand clearly but, if fundraisers are trading experiences about their fundraising practices, I would be careful about whether nuances around original bequest specifics, the nature of the bequests, and timing are being fully integrated into what is being shared via heresay.
Best wishes,
John Smilde
Director of Development Operations | Cato Institute
1000 Massachusetts Avenue NW, Washington, DC 20001
jsmilde@cato.org
202.216.1451
Original Message:
Sent: 4/29/2026 1:12:00 PM
From: Bill Connors
Subject: Giving credit to fundraisers for an increase in market value for committed PGs not yet received
Colleagues, I know well that we have not historically given fundraisers or fundraising credit for market increases in gifts that have already been made. However, I have a client with a fundraiser insisting that on the fundraising side that is not (no longer?) the case, at least for PGs that have been committed but not yet received. They're a small university and the fundraiser has talked to at least three peers at other universities and is saying, in summary, the bequest gift committed to years ago now has a new market value of $XXX,000 and the fundraiser and their fundraising should be credited with the difference/increase in market value. (again, PG commitment made and recorded but donor still living and so PG not yet received; also, no word from the fundraiser about how they feel if the market value had gone down!)
This fundraiser has gone so far as to state that one of the institutions he checked with has a policy that says such credit can be given under the following policy:
- Minimum of 4 years since the gift was established
- Increase has to be at least that of a major gift
- Requires documentation. Bequest, Account Balances, Etc..
- DO gets credit for the difference
So the question is, of course: Thoughts? Has your institution done this, have you heard of others doing this? The advancement services team is pushing back but the fundraiser keeps naming other institutions doing this, so has the protocol on this changed? (the AS person followed up with those three people and those institutions are doing this, the fundraiser is not making this up -- they're entering the increases as new gifts)
Finally, thoughts on giving a different fundraiser credit? The fundraiser requesting the credit did not raise the original commitment but is currently the assigned fundraiser to the donor and the extent of their work on this is just a meeting with the donor during which this increase in market value was disclosed, not a solicitation for new gift.
Thanks!
Bill
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Bill Connors, CFRE
Independent Consultant on Raiser's Edge (NXT and v7)
bill@billconnors.com
billconnors.com
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