FundSvcs Community

 View Only
  • 1.  Free advertising as GIK?

    Posted 01-21-2026 03:35 PM

    Hello everyone,

     

    We have a faculty member who has a side business of providing free rides at public events on a pedicab to people in exchange for the riders then doing surprise acts of kindness for others. The business makes money (aka breaks even) by collecting sponsorships for $120/day.

     

    The faculty member provided rides for several alumni events and a few summer events and would like us to count both the service of providing the rides and the free advertising that he put on the Pedicabs (full vehicle wraps) as gifts-in-kind. We are fairly confident that the service of providing the rides cannot be counted as a gift-in-kind-both from responses we've read here and because of the language about services in the IRS publication 526. We're not quite as sure about the advertising, however. I did find a reference in one of the community's library documents regarding advertising space not being a gift that says that,

    It is the position of the Internal Revenue Service that a newspaper which gratuitously publishes advertisements for charitable organizations is not donating property but is merely rendering a service. It is held that this does not constitute a contribution or gift within the meaning of section 170 of the Code. Accordingly, the fair market value of the space does not qualify as an allowable deduction.

    This leads me to believe that the free advertising is not a gift-in-kind, either, but I would appreciate confirmation (or contradiction, if I am incorrect.)

     

    Thank you,

    Laura

    Laura Martin '98G

    (she/her)

    Director of Stewardship and Gift Compliance

    Advancement

    University of New Hampshire

    9 Edgewood Road, Durham, NH 03824

    unh.edu

     



  • 2.  RE: Free advertising as GIK?

    Posted 01-21-2026 04:16 PM
    Unfortunately, the IRS views advertising as a service, not an asset, and like all donated services, this would not qualify as a gift-in-kind. 


    Thank you,
    Isaac Shalev
    Data Strategy Expert
    Sage70, Inc.
    (917) 859-0151
    isaac@sage70.com

    Schedule a 30-minute consultation now:






  • 3.  RE: Free advertising as GIK?

    Posted 01-21-2026 04:22 PM

    Thank you, Isaac! That is what we suspected.

     

    Best,

    Laura

     






  • 4.  RE: Free advertising as GIK?

    Posted 28 days ago
    Isaac is right, as usual!

    Laura, IRS rules regarding advertising as a service date back to the 1950s and Revenue Ruling 57-462. The discussion there pertained to a newspaper providing advertising space. It's in that ruling that you will find the quote you found.

    The IRS ruled similarly in the 1960s in Rev. Rul. 67-236, which addressed broadcast time as a service.

    John

    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987







  • 5.  RE: Free advertising as GIK?

    Posted 27 days ago

    Thank you, John! Both you and Isaac have been very helpful!

     

    Best,

    Laura