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Email Unsubscribe Links - Mass Marketing Emails And/Or Individual Outreach

  • 1.  Email Unsubscribe Links - Mass Marketing Emails And/Or Individual Outreach

    Posted 03-20-2024 01:13 PM

    Hi everyone,

    Curious to know how other organizations consider email unsubscribes through an email unsubscribe form. When someone unsubscribes in response to a mass-marketing email, does your org consider that to be an unsubscribe from all email communications, including - say - direct outreach from a gift officer? Or only mass-communications through an email marketing system?

    At my organization it is inclusive of direct communication from development, but I am questioning if that is the conventional wisdom.

    Thank you,

    Marta



    ------------------------------
    Marta Kostrzewa
    Director of Finance
    Pratt Institute
    mkostrze@pratt.edu
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  • 2.  RE: Email Unsubscribe Links - Mass Marketing Emails And/Or Individual Outreach

    Posted 03-20-2024 03:19 PM
    CAN-SPAM applies to "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service," and while it does apply to non-mass-market emails, it doesn't apply to nonprofits soliciting donations, because soliciting a donation is not a commercial advertisement, product or service. 
    Relationship messages are also permitted under CAN-SPAM. 

    My experience is that nonprofits tend to be quite conservative in this regard, and overly limit their outreach. 

    Isaac Shalev
    Data Strategy Expert
    (917) 859-0151
    isaac@sage70.com

    Autocorrect was used in composting this email, please excuse any typos



    Original Message


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