Good question Scott
1 annual giving staff
1 data services staff
1 admin support staff
We do phone calling March – July Lybunts / Sybutns
We do 1 week of gratitude in January
We do 1 I-day parent acquisition in May
We do 1 class challenge (all alumni) in May (acquisition and renewals)
We do 3 last – quarter year appeals
We do 1 giving society mailing
About 4 mailings a year and we raise circa 6M, the criteria we use is broad, mainly exclusions:
Exclude people with active pledges/ recurring giving and payroll deductions
Exclude Major/Principal prospects
The time spent segmenting lists is not that much. Time investment is a good 8 hours per list per mailing (to ensure dedupping/ outliers etc)
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| Adriana Bitoun Director, Advancement Services U.S. NAVAL ACADEMY ALUMNI ASSOCIATION & FOUNDATION 274 Wood Road Annapolis, MD 21402 p. 410-295-4150
c. 562-805-8815
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Original Message:
Sent: 10/10/2022 11:55:00 AM
From: Scott Lober
Subject: Direct Mail Program Data Metrics
For any of you who have a robust direct mail/response program, could I get some input from you:
- # staff
- Hours spent on the data file pulling (we use RE)
- How complicated the data pull is
- How many yearly mailings
- What other duties this person has
We currently have:
5 acquisition mailings-including rental lists, patient lists (4x), lapsed, physician prospects (non-donor physicians)
6 donor mailings-0-48 months $10+, plus special councils at the year-end; board excluded; rotating array of states excluded due to registration requirements
4 special giving society mailings-the follow-ups to the 1st and 3rd use the same file with newly joined members excluded. The prospects in this group is excluded from the donor files mailing at the same time. This group gets the donor mailing 3x yearly.
We use standard segmentation of our lists.
The giving society is run first so they don't appear in the donor or acquisition files.
Appeals are added to the records.
Queries exported and set to DM vendor.
There's a question of the time being spent. This is a lot of work for one person on top of other responsibilities.
Thanks for any input.
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