Beth,
We had an awful time with this in our first year of doing a giving day. After that we eliminated challenges that involved numbers of donors and focused more on dollars or numbers of specific types of donors (students, alumni, faculty and staff). That removed the incentive to put in loads of fake names and tiny contributions.
We also started waiting to load the contributions to the CRM until we could pull a report shows the credit card name. The decisions about challenge winners is all based on the records in the giving day site but in the CRM we load to the actual payor's record.
Lianna
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Lianna Bodzin
Colorado School of Mines
lbodzin@mines.edu------------------------------
Original Message:
Sent: 05-23-2025 12:54 PM
From: Beth Wiley
Subject: Day of Giving $1.00 Gifts
Good afternoon,
How are others handling the tendency of students to make a dozen (or dozens) of $1.00 gifts during things like "power hour" giving challenges during your Day of Giving? How are you handling these gifts when they use different names (those of family members, friends, etc.) but payment comes from one credit card days later? Are you accepting this extra work and these extra records for the excitement of the event? Or are you enforcing policies in some way?
This was the first year we experienced the phenomenon. A lot of research went into figuring out who was related to whom, and now we will have these records to steward in one way or another in perpetuity. I can see this getting even further out of hand in the future. Have you found successful strategies to control it?
Thanks,
Beth
Beth C. Wiley
AVP for Advancement Services
East Tennessee State University
O 423.439.5722
F 423.439.5836
wileybc@etsu.edu
P.O. Box 70721 • Johnson City, TN 37614 • www.etsu.edu
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