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  • 1.  Day of Giving $1.00 Gifts

    Posted 05-23-2025 12:54 PM

    Good afternoon,

    How are others handling the tendency of students to make a dozen (or dozens) of $1.00 gifts during things like "power hour" giving challenges during your Day of Giving?  How are you handling these gifts when they use different names (those of family members, friends, etc.) but payment comes from one credit card days later?  Are you accepting this extra work and these extra records for the excitement of the event?  Or are you enforcing policies in some way?

     

    This was the first year we experienced the phenomenon.  A lot of research went into figuring out who was related to whom, and now we will have these records to steward in one way or another in perpetuity.  I can see this getting even further out of hand in the future.  Have you found successful strategies to control it?

    Thanks,

    Beth

     

    Beth C. Wiley

    AVP for Advancement Services
    East Tennessee State University

     

    O 423.439.5722

    F 423.439.5836

    wileybc@etsu.edu

     

           P.O. Box 70721 • Johnson City, TN 37614 • www.etsu.edu

     

    CONFIDENTIALITY NOTICE: This e-mail communication and any attachments may contain confidential and privileged information for the use of the designated recipients. If you are not the intended recipient, (or authorized to receive for the recipient) you are hereby notified that you have received this communication in error and that any review, disclosure, dissemination, distribution or copying of it or its contents is prohibited. If you have received this communication in error, please destroy all copies of this communication and any attachments and please notify the sender. Thank you.

     



  • 2.  RE: Day of Giving $1.00 Gifts

    Posted 05-26-2025 07:08 AM

    Hi Beth

    We have experienced what you are going through. We just held our first Giving Day combined with our Varsity Athletics challenge which challenges teams to get the most donors not dollars. Prior to this year the Varsity Challenge was held in the fall and the first year we received so many $1 dollar gifts even from pets! We have since increased the minimum donation to $10, we added a how are you related to the athlete to the donation page, which helped but still not enough to be able to connect all the families (in the days of different last names etc). We had six plus people all giving the same address, different emails - we use iModules/Encompass, and this overwrote so many member records. It is not fun for my team for sure. We processed all the $1 dollar gifts as they are issued a tax receipt online, so in Canada we have to track all the receipt numbers on our database. Hopefully some small suggestions that will help.

    Tracy



    ------------------------------
    Tracy Glidden
    University of Waterloo
    tracy.glidden@uwaterloo.ca
    ------------------------------



  • 3.  RE: Day of Giving $1.00 Gifts

    Posted 05-26-2025 11:57 AM
    Beth, I have encountered numerous organizations that impose a minimum gift amount ($5 is the most common). While I am not one to ever discourage any donation, the operational costs associated with processing these donations can exceed the amount received.

    Certainly, educating our constituents regarding the negative return (in some cases) is useful to get donors to think twice before giving so little. 

    A decade or so ago, when participation rates were tracked by CASE and USN&WR (that ended a few years ago), CASE issued an FAQ that, in part, addressed the issue of asking for small dollar donations:

    image.png

    One approach that might discourage these tiny gifts but still permit them is to announce on the website something like, "Due to the excessive fees and operational costs associated with processing individual gifts of under $5, only $5+ gifts will be entered on a donor record. All smaller donations will be pooled and recorded as a lump sum on a "Various Donors" record."

    John

    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987







  • 4.  RE: Day of Giving $1.00 Gifts

    Posted 05-26-2025 10:31 AM
    Definitely raise your minimum gift amount (ours is $10).  We have this happen on occasion, and we untangle it in our CRM.  





  • 5.  RE: Day of Giving $1.00 Gifts

    Posted 05-27-2025 09:21 AM
    Hi Beth,

    We feel your pain! This may not solve the problem, but we have set a $5 gift minimum. We also only give hard credit in our CRM to the cardholder since they are the legal donor. If we have enough information on the family member who "says" they are making a gift, we give them soft credit. Oftentimes, we don't have enough information to do that. 

    Very best,
    Tony
     

    --
    Tony Exler, M.A.
    Assistant Vice President for Advancement Services
    615.966.5250  | e  tony.exler@lipscomb.edu
    Lipscomb University
    One University Park Drive, Nashville, TN 37204






  • 6.  RE: Day of Giving $1.00 Gifts

    Posted 05-27-2025 11:39 AM

    Last – so far.

     

    Beth C. Wiley

    AVP for Advancement Services
    East Tennessee State University

     

    O 423.439.5722

    F 423.439.5836

    wileybc@etsu.edu

     

           P.O. Box 70721 • Johnson City, TN 37614 • www.etsu.edu

     

    CONFIDENTIALITY NOTICE: This e-mail communication and any attachments may contain confidential and privileged information for the use of the designated recipients. If you are not the intended recipient, (or authorized to receive for the recipient) you are hereby notified that you have received this communication in error and that any review, disclosure, dissemination, distribution or copying of it or its contents is prohibited. If you have received this communication in error, please destroy all copies of this communication and any attachments and please notify the sender. Thank you.

     






  • 7.  RE: Day of Giving $1.00 Gifts

    Posted 05-27-2025 11:44 AM

    Sorry all, that last post was an error.  I'm forwarding your replies to management who for the first time seems un-inclined to adhere to our existing $5.00 minimum.

    Your replies have been very helpful – thank you!  And as they say, "more is better"...

    Beth

     

    Beth C. Wiley

    AVP for Advancement Services
    East Tennessee State University

     

    O 423.439.5722

    F 423.439.5836

    wileybc@etsu.edu

     

           P.O. Box 70721 • Johnson City, TN 37614 • www.etsu.edu

     

    CONFIDENTIALITY NOTICE: This e-mail communication and any attachments may contain confidential and privileged information for the use of the designated recipients. If you are not the intended recipient, (or authorized to receive for the recipient) you are hereby notified that you have received this communication in error and that any review, disclosure, dissemination, distribution or copying of it or its contents is prohibited. If you have received this communication in error, please destroy all copies of this communication and any attachments and please notify the sender. Thank you.

     






  • 8.  RE: Day of Giving $1.00 Gifts

    Posted 05-27-2025 05:03 PM

    Beth,

    We had an awful time with this in our first year of doing a giving day. After that we eliminated challenges that involved numbers of donors and focused more on dollars or numbers of specific types of donors (students, alumni, faculty and staff). That removed the incentive to put in loads of fake names and tiny contributions.

    We also started waiting to load the contributions to the CRM until we could pull a report shows the credit card name. The decisions about challenge winners is all based on the records in the giving day site but in the CRM we load to the actual payor's record.

    Lianna



    ------------------------------
    Lianna Bodzin
    Colorado School of Mines
    lbodzin@mines.edu
    ------------------------------