Many organizations are shifting away from "cash in the door" as the sole measure of productivity.
Fifteen years ago, when I was at NC State, we began issuing two productivity reports. You might refer to the first as "The VSE Report." That report, and the VSE, look at cash in the door.
However, to your point, such a report does not give a gift officer "credit" for all their work to secure that gift. So, we developed the "Gifts & New Commitments" report. This tracks outright gifts, new pledges, new irrevocable deferred gifts, and new bequest expectancies. Pledge payments and realized planned gifts were excluded. This report was a better marker for productivity.
So, I was pleased when CASE announced a similar concept in its new Global Standards issued two years ago. CASE now advises member institutions to track productivity in two ways, too:
- "Funds Received are monies and property received within the reporting year from any individual or qualified organization. This includes outright gifts, payments received to fulfill pledges made in the current or previous years, irrevocable planned gifts received at face value, and realized bequests/legacies."
- "New Funds Committed are new monies and property committed in the reporting year from any individual or qualified organization. This includes new outright gifts, new documented pledges for up to 5 years, new irrevocable planned gifts received or committed, and new qualified and documented bequests/legacy intentions."
These two reports, together, paint a fuller picture of fundraising performance - and allow us to track actual activity without modifying dates.
John
John H. Taylor
Principal
John H. Taylor Consulting, LLC
2604 Sevier St.
Durham, NC 27705
919.816.5903 (cell/text)
Serving the Advancement Community Since 1987