Hello everyone,
We are exploring the possibility of allowing campus partners access to our fundraising CRM to manage non-fundraising relationships. The idea is that having insight into vendor and university contacts could benefit our prospect researchers and gift officers.
However, we have some concerns. Our CRM is purpose-built for fundraising, as well as alumni and parent engagement, so adapting it to meet the needs of non-fundraising groups would require significant effort in system configuration and reporting. Additionally, we are mindful of potential risks, such as campus partners inadvertently using donation information inappropriately (e.g., selecting vendors based on their giving history). We have other hesitations but those are the main two.
Has anyone centralized non-fundraising relationship management within your fundraising CRM? If so, how has it worked for your institution, and what challenges have you encountered?
Looking forward to your insights!
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Rachel Ellis
Point Loma Nazarene University
rellis2@POINTLOMA.EDU------------------------------