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  • 1.  Campaign budget

    Posted 01-14-2025 02:45 PM

    Hi! We are in the process of setting up our Campaign budget and came across a metric that recommends allocating 5% of the budget outside of the campaign goal. Is this standard?

    Thanks, 

    Marta 



    ------------------------------
    Marta Kostrzewa
    Director of Finance
    Pratt Institute
    mkostrze@pratt.edu
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  • 2.  RE: Campaign budget

    Posted 01-14-2025 03:03 PM
    Are you asking what percent of a campaign goal is useful as a budget metric? If that's the case, it is closer to 10%, although the bigger the goal, the lower the percentage.

    A client of mine right now is looking at a $200MM goal and a campaign budget of $18MM. However, so much depends on how solid your infrastructure is already.

    John

    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987




    Original Message


  • 3.  RE: Campaign budget

    Posted 01-14-2025 03:30 PM
    Yes, the percentage and thank you! 

    --

    Marta Kostrzewa| Director of Finance (she/her/hers)

    Institutional Advancement

    200 Willoughby Avenue | Myrtle Hall 3W | Brooklyn, NY 11205

    phone: (929)-354-5047 | fax: | mkostrze@pratt.edu






    Original Message


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