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  • 1.  Annual Campaign Calendar

    Posted 07-18-2025 12:49 PM

    Hello Fellow Advancement People!

    We are a small shop with new-to-advancement staff and are seeking examples of campaign calendars showing times you drop emails/mail, etc.

    I appreciate the aasp Connect resource!



    ------------------------------
    Susan Moening
    Virginia State University
    smoening@vsu.edu
    ------------------------------


  • 2.  RE: Annual Campaign Calendar

    Posted 07-18-2025 03:14 PM
    This is a tough ask, Susan. There is no one-size-fits-all approach to an annual fundraising calendar. There are so many variables to consider. Not the least of which is how you define donor segments.

    There are also unique opinions on how often to send direct mail versus email appeals. And many still conduct phonathons - but not all. And some are doing text-to-give. But not all.

    Then there is the question of frequency for pledge reminders.

    And questions regarding timing for LYBUNT and SYBUNT mailings/emails.

    And the list goes on and on. And even when a University sets a calendar, it will change numerous times over the year.

    Here are two resources that might help you, along with free templates. I am sure others will turn up in a Google search:



    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987




    Original Message


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