FundSvcs Community

Adding to what Isaac mentioned above, I really don't think that any piece of information is less valuable than others. You have your $5 donors in the system for a reason -- if you think that their data is not valuable then why keep them? If there's a record in the system that you value as a donor or a prospect, then the corresponding information must be upto date. Also, I think that the fact that you have a backlog of updates is something that might be indicative that the organization needs to improve their data practices. I know I am guessing here but could it be that people use the CRM system as some sort of electronic filing-away cabinet? A CRM should be front and center to everyone's work, every single day. Typically, updates need to be made in the system as soon as there's a new action or move on the donor. *Medha Nanal* *Strategic Data & CRM Consulting for Nonprofit & Education Organizations* (Fundraising/Advancement, Programs, Operations, Communications) 650-600-9374 www.topcloudconsult.com ------------------------------------------------------------------------------------------- On Fri, Aug 2, 2019 at 9:21 AM Isaac Shalev <isaac@sage70.com> wrote: > I think the hierarchy would vary by donor and organizational strategy. The > phone number of your 7-figure major giver is more valuable than the email > of a $5 first time giver, right? Similarly if you don't do direct mail, > address isn't as valuable as email address. > > At some point you have to assess whether their are other efficiencies you > can take advantage of, or whether more resources are called for to do the > job. > > On Fri, Aug 2, 2019, 12:14 PM Hagan, Brian J <hagan@uab.edu> wrote: > >> Hi All, >> >> >> >> We typically have a big backlog of updates to make in our >> system, and I’m wondering if there are any studies that show which updates >> are the most profitable for an institution? For example, should I >> prioritize changing an address or an email address? A phone number or an >> employer? Is there a hierarchy that is backed by data? >> >> >> >> >> >> Thanks! >> Brian >> >> >> >> *Brian Hagan, CPA | Senior Director of Gift and Biographical Records* >> >> Advancement Services >> >> UAB | The University of Alabama at Birmingham >> >> AB 1230 | 1720 2nd Ave S | Birmingham, AL 35294-0112 >> >> P: 205.975.0569 | hagan@uab.edu >> >> >> >> uab.edu >> >> >> >

I think the hierarchy would vary by donor and organizational strategy. The phone number of your 7-figure major giver is more valuable than the email of a $5 first time giver, right? Similarly if you don't do direct mail, address isn't as valuable as email address. At some point you have to assess whether their are other efficiencies you can take advantage of, or whether more resources are called for to do the job. On Fri, Aug 2, 2019, 12:14 PM Hagan, Brian J <hagan@uab.edu> wrote: > Hi All, > > > > We typically have a big backlog of updates to make in our > system, and I’m wondering if there are any studies that show which updates > are the most profitable for an institution? For example, should I > prioritize changing an address or an email address? A phone number or an > employer? Is there a hierarchy that is backed by data? > > > > > > Thanks! > Brian > > > > *Brian Hagan, CPA | Senior Director of Gift and Biographical Records* > > Advancement Services > > UAB | The University of Alabama at Birmingham > > AB 1230 | 1720 2nd Ave S | Birmingham, AL 35294-0112 > > P: 205.975.0569 | hagan@uab.edu > > > > uab.edu > > >

Hi All, We typically have a big backlog of updates to make in our system, and I'm wondering if there are any studies that show which updates are the most profitable for an institution? For example, should I prioritize changing an address or an email address? A phone number or an employer? Is there a hierarchy that is backed by data? Thanks! Brian Brian Hagan, CPA | Senior Director of Gift and Biographical Records Advancement Services UAB | The University of Alabama at Birmingham AB 1230 | 1720 2nd Ave S | Birmingham, AL 35294-0112 P: 205.975.0569 | hagan@uab.edu<mailto:hagan@uab.edu> uab.edu<http://uab.edu/>

I think a key component to success is developing automated systems that can process a high percentage of updates without manual intervention. The percentage that can’t be handled automatically can be either handled manually or dropped – depending on your business rules. Here at UO, we have a program we call Hydro that is now in its third release. Last I checked, 90% of our updates here at UO are handled automatically. Currently, we are re-engineering the process (one more time ☺) to improve its flexibility, usability, and transparency. Mark Mark W. Bolme University of Oregon Foundation This information, and any attachment, is PRIVILEGED and CONFIDENTIAL property of the University of Oregon Foundation. Any unauthorized reproduction, dissemination or disclosure is prohibited. From: Advancement Services Discussion List [mailto:FUNDSVCS@LISTSERV.FUNDSVCS.ORG] On Behalf Of Medha Nanal Sent: Friday, August 02, 2019 9:45 AM To: FUNDSVCS@LISTSERV.FUNDSVCS.ORG Subject: Re: [FUNDSVCS] Which Data is most profitable Adding to what Isaac mentioned above, I really don't think that any piece of information is less valuable than others. You have your $5 donors in the system for a reason -- if you think that their data is not valuable then why keep them? If there's a record in the system that you value as a donor or a prospect, then the corresponding information must be upto date. Also, I think that the fact that you have a backlog of updates is something that might be indicative that the organization needs to improve their data practices. I know I am guessing here but could it be that people use the CRM system as some sort of electronic filing-away cabinet? A CRM should be front and center to everyone's work, every single day. Typically, updates need to be made in the system as soon as there's a new action or move on the donor. Medha Nanal Strategic Data & CRM Consulting for Nonprofit & Education Organizations (Fundraising/Advancement, Programs, Operations, Communications) 650-600-9374 www.topcloudconsult.com<http://www.topcloudconsult.com/> ------------------------------------------------------------------------------------------- On Fri, Aug 2, 2019 at 9:21 AM Isaac Shalev <isaac@sage70.com<mailto:isaac@sage70.com>> wrote: I think the hierarchy would vary by donor and organizational strategy. The phone number of your 7-figure major giver is more valuable than the email of a $5 first time giver, right? Similarly if you don't do direct mail, address isn't as valuable as email address. At some point you have to assess whether their are other efficiencies you can take advantage of, or whether more resources are called for to do the job. On Fri, Aug 2, 2019, 12:14 PM Hagan, Brian J <hagan@uab.edu<mailto:hagan@uab.edu>> wrote: Hi All, We typically have a big backlog of updates to make in our system, and I’m wondering if there are any studies that show which updates are the most profitable for an institution? For example, should I prioritize changing an address or an email address? A phone number or an employer? Is there a hierarchy that is backed by data? Thanks! Brian Brian Hagan, CPA | Senior Director of Gift and Biographical Records Advancement Services UAB | The University of Alabama at Birmingham AB 1230 | 1720 2nd Ave S | Birmingham, AL 35294-0112 P: 205.975.0569 | hagan@uab.edu<mailto:hagan@uab.edu> uab.edu<http://uab.edu/>