Good afternoon Heidi,
NC State also does not use the date for the gift but I would also like to
share our naming standards for walls and signs.
Chapter 12: Naming Standards
When proposing a donor-funded naming opportunity to a donor, the
development officer should present both the proposed identification name
and the proposed donor recognition name. It is important to explain the
distinction between the two names to the donor:
-
The *identification name* refers to what the Facilities Division uses to
code the room and for room listings, campus maps and Google Maps. This name
is what identifies the building room or space and how students and faculty
will refer to it.
-
The *donor recognition name* is what will be placed on donor walls,
donor plaques and/or donor recognition signs. This naming standard can also
be applied to printed materials.
Best Practice: It is considered best practice to include a donor
recognition sign, either next to the identification nameplate or within the
room.
Each of the two names will be developed according to the practices below.
This will accelerate the approval process and reduce the likelihood of
future donor relations issues..
Identification Naming Standards
Common Issues with Identification Names
If the name on the identification sign is too long or complicated, one of
the following issues may arise:
-
Students shorten the facility name, impacting the donor’s legacy.
-
E.g., Anastasia Genevieve Mahershalalhashbaz Lab can become the AGM
Lab.
-
Students abbreviate or develop an acronym of the facility name because
the donor’s initials spell an inappropriate word, damaging the donor’s
legacy.
-
E.g., Amanda Sandra Sanders Lab can become the ASS Lab.
-
The name does not fit on a sign because it incorporates the names of
multiple donors or honors multiple people or animals.
-
E.g., In memory of my dog Mr. Fluffy Monster, my horse Mr. Ed and my
goldfish Goldie.
-
The name causes identification issues.
-
E.g., Light Lab or Crystal Lab, named after Julie Light or Julie
Crystal, could create confusion in a physics building regarding
the subject
matter taught in the room vs. the donor’s name.
In addition, please discuss with the donor that they are naming the room
and the space itself and not the current purpose of the room. Thus, if the
donor named the room used for concrete research and in five years the
concrete research lab is moved to a different location, the donor’s name
recognition remains associated with the original room.
Donor Services recommends checking acronyms and names by using Google and Urban
Dictionary <https://www.urbandictionary.com/>.
WARNING: Searches in Urban Dictionary can result in offensive results.
However, that is why it is important to check these results: to ensure
facilities or programs are not named in ways that resemble derogatory or
offensive slang words. If you feel uncomfortable with this search, please
contact Donor Services and we will conduct this search for you.
Full List of Identification Naming Standards
The identification naming standards listed in the tables below have been
established for continuity, clarity and practicality in signage and
communications. The standard preferred identification naming is a last name
followed by the facility/program purpose, type or function (e.g., Jones
Auditorium, Smith Department of Animal Science).
Single Name
Preference Level
Identification Standard
Example
1st Preference
Last Name and Facility/Program Purpose Type
Tufaro Department of English
2nd Preference
First name/Last Name and Facility/Program Purpose Type
Brently Tufaro Department of English
Couple with Same Last Name
Preference Level
Identification Standard
Example
1st Preference
Last Name and Facility/Program Purpose Type
Tufaro Department of English
2nd Preference
First Name and First Name Last Name and Facility/Program Purpose Type
Brently and Bellarose Tufaro Department of English
Couple with Different Last Names
Preference Level
Identification Standard
Example
1st Preference
Last Name-Last Name and Facility/Program Purpose Type
Tufaro-Yom Department of English
2nd Preference
First Name Last Name and First Name Last Name and Facility/Program Purpose
Type
Brently Tufaro and Bellarose Yom Department of English
Dual Name
Preference Level
Identification Standard
Example
1st Preference
Last Name-Last Name and Facility/Program Purpose Type
Novell-Midcap Department of English
2nd Preference
First Name Last Name and First Name Last Name and Facility/Program Purpose
Type
Samuel Novell and Dante Midcap Department of English
Family Name
Preference Level
Identification Standard
Example
1st Preference
Last Name and Facility/Program Purpose Type
Tufaro Department of English
2nd Preference
Last Name Family and Facility/Program Purpose Type
Tufaro Family Department of English
Pet Name
Preference Level
Identification Standard
Example
Preference
Animal Name and Facility/Program Purpose Type
Sir Snuggles Auditorium
Corporate, Foundation or Organizational Name
Preference Level
Identification Standard
Example
Preference
Corporate, Foundation or Organizational Name and Facility/Program Purpose
Type
Bob’s Burgers Inc. Test Kitchen
Discouraged Formats for Identification Signage
Some naming elements or formats are discouraged for identification signage.
They may, however, be applicable for other types of signage.
Discouraged for
Identification
Example
Applicable To
Prefixes, middle names or initials, suffixes
Dr. Brently Rothers Tufaro Department of English
Donor recognition such as plaques and donor walls
In Honor of…
In Honor of Brently Rothers Tufaro Department of English
Donor recognition such as plaques and donor walls
In Memory of…
In Memory of Brently Rothers Tufaro Department of English
Donor recognition such as plaques and donor walls
In Loving Memory of...
In Loving Memory of Brently Rothers Tufaro Department of English
None, but simply “In Memory of...” may be used for donor recognition such
as plaques and donor walls
Nicknames in quotes
Brently “Brent” Rothers Tufaro Department of English
Donor recognition such as plaques and donor walls
Donor Recognition Naming Standards
Donor recognition naming standards have been established for continuity,
clarity and practicality in signage and communications. These standards,
outlined in the tables below, guide the formatting of names displayed on
donor walls, plaques and donor recognition signs.
Single Name
Preference Level
Donor Recognition Standard
Example
1st Preference
First Name/Last Name and Facility/Program Purpose Type
Jane Jones Lab
2nd Preference
First Name/Initial/Last Name and Facility/Program Purpose Type
Jane R. Jones Lab
3rd Preference
Prefix/First Name/Initial/Last Name and Facility/Program Purpose Type
Ms. Jane R. Jones Lab
Couple with Same Last Name
Preference Level
Donor Recognition Standard
Example
1st Preference
First Name and First Name/Last Name and Facility/Program Purpose Type
John and Jane Jones Lecture Hall
2nd Preference
First Name/Initial and First Name/Initial/Last Name and Facility/Program
Purpose Type
John B. and Jane R. Jones Lecture Hall
3rd Preference
Prefix/First Name/Initial and Prefix/First Name/Initial/Last Name and
Facility/Program Purpose Type
Dr. John B. and Dr. Jane R. Jones Lecture Hall
Couple with Different Last Names
Preference Level
Donor Recognition Standard
Example
1st Preference
First Name/Last Name and First Name/Last Name and Facility/Program Purpose
Type
John Jones and Jane Wilson Lecture Hall Lab
2nd Preference
First Name/Initial/Last Name and First Name/Initial/Last Name and
Facility/Program Purpose Type
John B. Jones and Jane R. Wilson Lecture Hall Lab
3rd Preference
Prefix/First Name/Initial/Last Name and Prefix/First Name/Initial/Last Name
and Facility/Program Purpose Type
Dr. John B. Jones and Dr. Jane R. Wilson Lecture Hall
Dual Name
Preference Level
Donor Recognition Standard
Example
1st Preference
First Name/Last Name and First Name/Last Name and Facility/Program Purpose
Type
Campbell Yom and Cade Zavier English Department
2nd Preference
First Name/Initial/Last Name and First Name Initial/Last Name and
Facility/Program Purpose Type
Campbell B. Yom and Cade R. Zavier English Department
3rd Preference
Prefix/First Name/Initial/ Last Name and Prefix/First Name/Initial/Last
Name and Facility/Program Purpose Type
Dr. Campbell B. Yom and Dr. Cade R. Zavier English Department
Family Name
Preference Level
Donor Recognition Standard
Example
1st Preference
Last Name Family and Facility/Program Purpose Type
Finnicum Family Department of Water
2nd Preference
First Names, Last Name and Facility/Program Purpose Type
Lee, Mara, Cody and Brie Finnicum Department of Water
Pet Name
Preference Level
Donor Recognition Standard
Example
Preference
Pet’s Name and Facility/Program Purpose Type
Sir Snuggles Auditorium
Corporate, Foundation or Organizational Name
Preference Level
Donor Recognition Standard
Example
Preference
Corporate, Foundation or Organizational Name and Facility/Program Purpose
Type
Bob’s Burger Inc. Auditorium
In Memory of or In Honor of
Preference Level
Donor Recognition Standard
Example
Preference
In Memory of First Name/ Last Name
In Memory of Harris Dromgoole
On Wed, Jul 31, 2019 at 3:41 PM Heidi L. Howard <
HHoward@samhealth.org>
wrote:
> We don’t necessarily list a year but we do annual listings at our five
> sites. Donors don’t usually know/care about a fiscal year so a donor giving
> in June of 2018 would find it weird to not be on our updated list in 2019,
> no? We’ve always done a calendar year at that particular site because
> they’re our only foundation that has a different fiscal year.
>
>
>
> *From:* Advancement Services Discussion List <
>
FUNDSVCS@LISTSERV.FUNDSVCS.ORG> *On Behalf Of *John Taylor
> *Sent:* Wednesday, July 31, 2019 12:37 PM
> *To:*
FUNDSVCS@LISTSERV.FUNDSVCS.ORG
> *Subject:* Re: [FUNDSVCS] Donor wall dates
>
>
>
>
>
>
>
> WARNING: This email originated from outside of SHS. DO NOT CLICK ANY LINKS OR OPEN ATTACHMENTS unless you recognize the sender and know the contents are safe.
>
>
>
>
>
> Why list a year at all?
>
>
>
> John H. Taylor
>
> Principal, John H. Taylor Consulting
>
> 2604 Sevier St.
>
> Durham, NC 27705
>
>
johntaylorconsulting@gmail.com
>
> 919.816.5903 (cell/text)
>
>
>
> Serving the Advancement Community Since 1987
>
>
>
>
>
> On Wed, Jul 31, 2019 at 3:26 PM Heidi L. Howard <
HHoward@samhealth.org>
> wrote:
>
> If you’re fiscal year is different than calendar year what dates do you
> use for donor wall listings? Do you stick with your fiscal year or use a
> calendar year because the fiscal year means nothing to the donors being
> listed?
>
>
>
> *Heidi Howard, bCRE-Pro, bCRP*
>
> Annual Giving/Database Administrator
>
> Samaritan Foundations
>
> P: 541.768.5547
>
> C: 503.580.0670
>
>
>
>
> ------------------------------
>
>
> Confidentiality Notice: This e-mail message, including any attachments, is
> for the sole use of the intended recipient(s) and may contain confidential
> and privileged information. Any unauthorized review, use, disclosure or
> distribution is prohibited. If you are not the intended recipient, please
> contact the sender by reply e-mail and destroy all copies of the original
> message.
>
>
>
>
>
>
> Click here <https://mailsecure.samhealth.org:9449/pem/pages/digestProcess/digestProcess.jsf?content=41ae761a454f225b33b463888acf522da232e2379900ec722137f9d06128cd10f548b58cbcf067421e8f6969f349506fc1156966c3d19c22cc7eb4f84a1170dbe56b3783ca58d774d2bff79fa74cde5dbaf15dc0763ee412872247b91d9175c217ba4e6f1bf1f50e74f4e4a7d0e24504a90e2ff391dd451a45830789f3be2a70dbd33fb9c13f32797059201a2cb940aa> to report this email as spam
>
>
>
>
>
--
*Sarah Thomas *
Director, Donor Services
Advancement Services
P: 919.515.1678 <http://919.515.1678>
srthoma3@ncsu.edu <
srthoma3@ncsu.edu>
NC State University
Campus Box 7474
1210 Varsity Drive
Raleigh, NC 27695-7474
<http://goog_1377582773>
[image:
https://giving.ncsu.edu] <https://giving.ncsu.edu>
All electronic mail messages in connection with State business which are
sent to or received by this account are subject to the NC Public Records
Law and may be disclosed to third parties.