FundSvcs Community

For my money (well, if I was giving), a new donor is someone who has never given before. A lapsed donor is just that - a donor who lapsed and returned to the flock. Network For Good has an additional phrase - former donors. Lapsed includes folk who haven't given in the last three years. Former donors haven't given in 4+ years. Annual giving teams have these terms down pat and break lapsed donors down into LYBUNTs and SYBUNTs. John John H. Taylor Principal, John H. Taylor Consulting 2604 Sevier St. Durham, NC 27705 johntaylorconsulting@gmail.com 919.816.5903 (cell/text) Serving the Advancement Community Since 1987 On Wed, Jul 24, 2019 at 7:05 PM Theodore Haegele <thhaegele@jtsa.edu> wrote: > Do you consider a donor a new donor if they have never given or if they > have lapsed for more than a certain period? > > If the later, how long must the lapse be to consider their giving “new?” > > > > Thanks all! > > > > (I’m struggling to not editorialize and skew my results.) > > > > -ted > > > > > > > > > > *Ted Haegele* > > Director, Central Donor Records > > Jewish Theological Seminary > > 212-678-8073 > > thhaegele@jtsa.edu > > > > >

I just realized I didn't answer your second question. Those returning donors really aren't making "new" gifts - they are simply REnewing. I do not recall seeing anyone calling gifts coming in from lapsed or former donors as being new gifts. All gifts received this year are just "current." There is no new or old. BTW, here are several articles on lapsed donors you might find useful: http://www.thefundraisingauthority.com/donor-cultivation/reactivate-lapsed-donors/ https://www.networkforgood.com/nonprofitblog/how-write-fundraising-letter-wins-back-lapsed-donors/ https://fundraisingreportcard.com/help/lapsed/ https://bloomerang.co/blog/we-want-you-back-a-simple-strategy-for-reactivating-lapsed-donors John H. Taylor Principal, John H. Taylor Consulting 2604 Sevier St. Durham, NC 27705 johntaylorconsulting@gmail.com 919.816.5903 (cell/text) Join me for 2-days of Advancement Services programming at the Midwest Meeting of the Minds conference this August! http://midwest-motm.org/ On Wed, Jul 24, 2019 at 7:25 PM John Taylor <johntaylorconsulting@gmail.com> wrote: > For my money (well, if I was giving), a new donor is someone who has never > given before. A lapsed donor is just that - a donor who lapsed and > returned to the flock. > > Network For Good has an additional phrase - former donors. Lapsed > includes folk who haven't given in the last three years. Former donors > haven't given in 4+ years. > > Annual giving teams have these terms down pat and break lapsed donors down > into LYBUNTs and SYBUNTs. > > John > > John H. Taylor > Principal, John H. Taylor Consulting > 2604 Sevier St. > Durham, NC 27705 > johntaylorconsulting@gmail.com > 919.816.5903 (cell/text) > > Serving the Advancement Community Since 1987 > > > On Wed, Jul 24, 2019 at 7:05 PM Theodore Haegele <thhaegele@jtsa.edu> > wrote: > >> Do you consider a donor a new donor if they have never given or if they >> have lapsed for more than a certain period? >> >> If the later, how long must the lapse be to consider their giving “new?” >> >> >> >> Thanks all! >> >> >> >> (I’m struggling to not editorialize and skew my results.) >> >> >> >> -ted >> >> >> >> >> >> >> >> >> >> *Ted Haegele* >> >> Director, Central Donor Records >> >> Jewish Theological Seminary >> >> 212-678-8073 >> >> thhaegele@jtsa.edu >> >> >> >> >> >

Do you consider a donor a new donor if they have never given or if they have lapsed for more than a certain period? If the later, how long must the lapse be to consider their giving "new?" Thanks all! (I'm struggling to not editorialize and skew my results.) -ted Ted Haegele Director, Central Donor Records Jewish Theological Seminary 212-678-8073 thhaegele@jtsa.edu<mailto:thhaegele@jtsa.edu>

Institutions do it differently based on the purposes for the category. For example, 'new' donors might receive certain weclome series communications and introductory offers. If a donor has been stale for a long time, it might make sense to enroll them as new so that they go through those flows. Isaac Shalev CRM Expert www.sage70.com On Wed, 24 Jul 2019 23:05:28 +0000, Theodore Haegele <thhaegele@JTSA.EDU> wrote: >Do you consider a donor a new donor if they have never given or if they have lapsed for more than a certain period? > >If the later, how long must the lapse be to consider their giving "new?" > >Thanks all! > >(I'm struggling to not editorialize and skew my results.) > >-ted > > > > >Ted Haegele >Director, Central Donor Records >Jewish Theological Seminary >212-678-8073 >thhaegele@jtsa.edu<mailto:thhaegele@jtsa.edu> > > >

Thanks John. I shared the articles and they were appreciated. From: Advancement Services Discussion List <FUNDSVCS@LISTSERV.FUNDSVCS.ORG> On Behalf Of John Taylor Sent: Wednesday, July 24, 2019 8:05 PM To: FUNDSVCS@LISTSERV.FUNDSVCS.ORG Subject: Re: [FUNDSVCS] How do you define a "New" gift/"New" donor I just realized I didn't answer your second question. Those returning donors really aren't making "new" gifts - they are simply REnewing. I do not recall seeing anyone calling gifts coming in from lapsed or former donors as being new gifts. All gifts received this year are just "current." There is no new or old. BTW, here are several articles on lapsed donors you might find useful: http://www.thefundraisingauthority.com/donor-cultivation/reactivate-lapsed-donors/ https://www.networkforgood.com/nonprofitblog/how-write-fundraising-letter-wins-back-lapsed-donors/ https://fundraisingreportcard.com/help/lapsed/ https://bloomerang.co/blog/we-want-you-back-a-simple-strategy-for-reactivating-lapsed-donors John H. Taylor Principal, John H. Taylor Consulting 2604 Sevier St. Durham, NC 27705 johntaylorconsulting@gmail.com<mailto:johntaylorconsulting@gmail.com> 919.816.5903 (cell/text) Join me for 2-days of Advancement Services programming at the Midwest Meeting of the Minds conference this August! http://midwest-motm.org/ On Wed, Jul 24, 2019 at 7:25 PM John Taylor <johntaylorconsulting@gmail.com<mailto:johntaylorconsulting@gmail.com>> wrote: For my money (well, if I was giving), a new donor is someone who has never given before. A lapsed donor is just that - a donor who lapsed and returned to the flock. Network For Good has an additional phrase - former donors. Lapsed includes folk who haven't given in the last three years. Former donors haven't given in 4+ years. Annual giving teams have these terms down pat and break lapsed donors down into LYBUNTs and SYBUNTs. John John H. Taylor Principal, John H. Taylor Consulting 2604 Sevier St. Durham, NC 27705 johntaylorconsulting@gmail.com<mailto:johntaylorconsulting@gmail.com> 919.816.5903 (cell/text) Serving the Advancement Community Since 1987 On Wed, Jul 24, 2019 at 7:05 PM Theodore Haegele <thhaegele@jtsa.edu<mailto:thhaegele@jtsa.edu>> wrote: Do you consider a donor a new donor if they have never given or if they have lapsed for more than a certain period? If the later, how long must the lapse be to consider their giving “new?” Thanks all! (I’m struggling to not editorialize and skew my results.) -ted Ted Haegele Director, Central Donor Records Jewish Theological Seminary 212-678-8073 thhaegele@jtsa.edu<mailto:thhaegele@jtsa.edu>