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A few questions on tracking social media data: - Is anyone tracking social media data (such as FaceBook likes to specific content posts, etc.) and then using the data to segment their appeals (or in other ways, such as recording social media influencers)? We're interested in recording the actual alums, friends, etc. who liked or commented on a specific post. - If yes, how are you doing this? Is there a vendor you'd recommend? What manpower is needed to get it right? What specific data points are you tracking and how are you using the data? - If yes, but if you're not using a vendor, how are you focusing your manpower? - Can anyone suggest any vendors who are doing this (even if you're not using them)? EverTrue is the only one we've heard of, but we'd like to look at other options. Thanks so much, Dierdre Dierdre Konar Director, Advancement Systems Swarthmore College 610-328-8405 Office 610-529-6306 Mobile dkonar1@swarthmore.edu Office located at 101 S. Chester Rd. Pronouns: she, her, hers

We are using EverTrue, but one of your staff members (and a user of EverTrue) has to be an administrator of that Facebook group, etc. We were able to get some of the affiliated groups to let our staff members become administrators solely for the link to EverTrue. If it is a more loosely affiliated group, you may be out of luck. Julie Domel On Tue, Jun 18, 2019 at 2:37 PM Dierdre Konar <dkonar1@swarthmore.edu> wrote: > A few questions on tracking social media data: > > - Is anyone tracking social media data (such as FaceBook likes to > specific content posts, etc.) and then using the data to segment their > appeals (or in other ways, such as recording social media influencers)? > We're interested in recording the actual alums, friends, etc. who liked or > commented on a specific post. > - If yes, how are you doing this? Is there a vendor you'd recommend? > What manpower is needed to get it right? What specific data points are you > tracking and how are you using the data? > - If yes, but if you're not using a vendor, how are you focusing your > manpower? > - Can anyone suggest any vendors who are doing this (even if you're > not using them)? EverTrue is the only one we've heard of, but we'd like to > look at other options. > > Thanks so much, > Dierdre > > > Dierdre Konar > Director, Advancement Systems > Swarthmore College > 610-328-8405 Office > 610-529-6306 Mobile > dkonar1@swarthmore.edu > Office located at 101 S. Chester Rd. > Pronouns: she, her, hers > -- *Julie Domel* | Assistant Director of Advancement Operations and Analytics Alumni Relations & Development Division | 323 Stadium Drive <https://maps.google.com/?q=323+Stadium+Drive&entry=gmail&source=g> Trinity University | One Trinity Place | San Antonio, TX 78212 jdomel@trinity.edu | office: (210) 999-8057 | fax: (210) 999-8489

We are doing g this work for a client now. If you want to try it yourself, explore NodeXL. It was built to understand social media networks. Otherwise, the bigger players that I know if in the nonprofit sector are Sprout Social, maybe Metlwater, and RelSci May do this sort of thing though I’m not familiar enough with their product. Marianne Sent from my iPhone On Jun 18, 2019, at 3:17 PM, Dierdre Konar <dkonar1@swarthmore.edu<mailto:dkonar1@swarthmore.edu>> wrote: A few questions on tracking social media data: * Is anyone tracking social media data (such as FaceBook likes to specific content posts, etc.) and then using the data to segment their appeals (or in other ways, such as recording social media influencers)? We're interested in recording the actual alums, friends, etc. who liked or commented on a specific post. * If yes, how are you doing this? Is there a vendor you'd recommend? What manpower is needed to get it right? What specific data points are you tracking and how are you using the data? * If yes, but if you're not using a vendor, how are you focusing your manpower? * Can anyone suggest any vendors who are doing this (even if you're not using them)? EverTrue is the only one we've heard of, but we'd like to look at other options. Thanks so much, Dierdre Dierdre Konar Director, Advancement Systems Swarthmore College 610-328-8405 Office 610-529-6306 Mobile dkonar1@swarthmore.edu<mailto:dkonar1@swarthmore.edu> Office located at 101 S. Chester Rd. Pronouns: she, her, hers

We are also using EverTrue for this as well. We are accumulating allot of data with it. We have it connected to a dozen Facebook sites right now for our University and Health system. It has been pretty interesting to see who is interesting with the pages. We are working on identifying a staff member to monitor all the posts to continue to connect interesctors with who we loaded in EverTrue. They do a pretty good job of auto matching but there are still lots of other people to connect. If you find other services, please share you experience. Cheers, David Sent from my iPhone David B. Ritchie Office of Institutional Advancement Jefferson On Jun 18, 2019, at 4:27 PM, Julie Domel <jdomel@trinity.edu<mailto:jdomel@trinity.edu>> wrote: WARNING: External Email - This email originated outside of Jefferson. DO NOT CLICK links or attachments unless you recognize the sender and are expecting the email. We are using EverTrue, but one of your staff members (and a user of EverTrue) has to be an administrator of that Facebook group, etc. We were able to get some of the affiliated groups to let our staff members become administrators solely for the link to EverTrue. If it is a more loosely affiliated group, you may be out of luck. Julie Domel On Tue, Jun 18, 2019 at 2:37 PM Dierdre Konar <dkonar1@swarthmore.edu<mailto:dkonar1@swarthmore.edu>> wrote: A few questions on tracking social media data: * Is anyone tracking social media data (such as FaceBook likes to specific content posts, etc.) and then using the data to segment their appeals (or in other ways, such as recording social media influencers)? We're interested in recording the actual alums, friends, etc. who liked or commented on a specific post. * If yes, how are you doing this? Is there a vendor you'd recommend? What manpower is needed to get it right? What specific data points are you tracking and how are you using the data? * If yes, but if you're not using a vendor, how are you focusing your manpower? * Can anyone suggest any vendors who are doing this (even if you're not using them)? EverTrue is the only one we've heard of, but we'd like to look at other options. Thanks so much, Dierdre Dierdre Konar Director, Advancement Systems Swarthmore College 610-328-8405 Office 610-529-6306 Mobile dkonar1@swarthmore.edu<mailto:dkonar1@swarthmore.edu> Office located at 101 S. Chester Rd. Pronouns: she, her, hers -- Julie Domel | Assistant Director of Advancement Operations and Analytics Alumni Relations & Development Division | 323 Stadium Drive<https://nam01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmaps.google.com%2F%3Fq%3D323%2BStadium%2BDrive%26entry%3Dgmail%26source%3Dg&data=02%7C01%7Cdavid.ritchie%40jefferson.edu%7C8e17dac2d5424dc61c0508d6f42b53b7%7C55a89906c710436bbc444c590cb67c4a%7C0%7C0%7C636964864266637156&sdata=su6DBH1JzwPpR59%2FU8VZ6faRuqoJaodIZSy%2B9VpikZI%3D&reserved=0> Trinity University | One Trinity Place | San Antonio, TX 78212 jdomel@trinity.edu<mailto:jdomel@trinity.edu> | office: (210) 999-8057 | fax: (210) 999-8489 The information contained in this transmission contains privileged and confidential information. It is intended only for the use of the person named above. If you are not the intended recipient, you are hereby notified that any review, dissemination, distribution or duplication of this communication is strictly prohibited. If you are not the intended recipient, please contact the sender by reply email and destroy all copies of the original message. CAUTION: Intended recipients should NOT use email communication for emergent or urgent health care matters.