The legal parameters pertain to tangible benefits (quid pro quo). Many third parties (DAFs and private foundations, e.g.) cannot receive any other than token items. Others must have payments received reflecting the benefit. Naming, however, does not constitute a benefit of this nature.
John
John Taylor
919.816.5903
johntaylorconsulting@gmail.com
Big ideas; small keyboard
> On Jun 13, 2019, at 4:30 PM, Wilkins, Diana K <
DianaWilkins@creighton.edu> wrote:
>
> Thank you for the correction. I wasn’t sure if there was an IRS ruling pertaining to third parties funds being used in any manner. I do understand that there needs to be agreement between all parties.
> Thanks again John.
>
> From: Advancement Services Discussion List <
FUNDSVCS@LISTSERV.FUNDSVCS.ORG> On Behalf Of John Taylor
> Sent: Thursday, June 13, 2019 2:36 PM
> To:
FUNDSVCS@LISTSERV.FUNDSVCS.ORG
> Subject: Re: [FUNDSVCS] Naming Opportunities and payment thereof
>
> Well, donors are not actually purchasing anything. Rather, they are being given recognition based on amounts contributed.
>
> In theory, when third-party payments are involved in reaching a recognition threshold - and that includes gifts from DAFs and family foundations - part of the naming recognition belongs to them. Therefore, my policies always state that naming recognition will be granted in such cases after the third-parties confirm their agreement for their gifts to be used in this manner.
>
> John
>
> John H. Taylor
> Principal, John H. Taylor Consulting
> 2604 Sevier St.
> Durham, NC 27705
>
johntaylorconsulting@gmail.com
> 919.816.5903 (cell/text)
>
> Serving the Advancement Community Since 1987
>
>
> On Thu, Jun 13, 2019 at 3:31 PM Wilkins, Diana K <
DianaWilkins@creighton.edu> wrote:
> I searched the archives unsuccessfully for a similar question.
> Can a naming opportunity be purchased by a donor using, in part, matching corporate funds?
>
> Thanks,
> Diana
>
> Diana Wilkins, MS’18
> Director, Gift Accounting and Data Services
> University Relations
> 2500 California Plaza | Omaha, NE 68178
> t: 402.280.3482
>
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