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  • 1.  Sponsorship perks

    Posted 06-04-2019 02:10 PM
    John- I have a similar situation. It's an awards Gala. There will be food and the "full page ad" will be on the program only. We have competing views in the office- one thinks its a non-gift and I say its not. Can you break the tie? We have a FMV for the food, etc. If the ad is only showing on the program, what should I be looking for to consider it a non-gift? In this case, this is an ad-on choice, a separate "sponsorship ad" fee. In the past, if it was just a simple straight forward program, I never considered it a non-gift since there wasn't anything tangible taken home by the company/sponsor. The program itself is printed in color, non-special paper and several pages long. Nothing out of the ordinary or ostentatious. Thank you!! *Best, * *Angelica I. Guizado* *Associate Director of Gift Acceptance* Office of Gift Acceptance 4603 Calvert Road College Park, MD 20740-3421 Phone: 301-955-1274 www.umcpf.org *New online stock donation form: *Online stock donations can now be completed entirely online. Please visit the below URL to get started: https://go.umd.edu/stocktransfer On Wed, Mar 26, 2014 at 4:52 PM John Taylor <johntaylorconsulting@gmail.com> wrote: > Without more information it is impossible to advise. What is the gift? > What is the nature of the ad? What is the FMV of the table (times 10)? > What is the nature of the signage? And how much is each sponsorship level > and what do you get at each level? > > Many of these benefits are clearly quid pro quo. Some (the ads and > signage) could totally negate the gift. But without answers to the above > advice is impossible as far as whether there is any gift at all at any > level. > > John Taylor > 919.816.5903 > jhtaylorconsulting@gmail.com > > Big ideas; small keyboard > > On Mar 26, 2014, at 4:30 PM, Wendy Leivan <wendy.leivan@CUI.EDU> wrote: > > Sorry about that I didn't finish by message :( > > > Hello everyone, > I'd appreciate you help with the following questions. Our yearly > Gala/auction is coming up and the auction committee has come up with a new > long list of perks that they are advertising for sponsors. I haven't been > able to find much documentation on some of the perks. There are 12 > different levels of sponsorships available. The perks include > > Front Row VIP Table (includes 10 tickets) > VIP Table of Ten (includes 10 tickets) > Priority Seating for 10 > VIP Valet > Program Recognition > Media Recognition > Gift for each table guest > Full page ad > 1/2 page ad > 1/4 page ad > Event Signage > > Any help is appreciated. > Thanks again, > Wendy Leivan > Director of Gift Processing & Data Management > University Advancement Services > > P/F 949-214-3186 > > > >


  • 2.  Re: Sponsorship perks

    Posted 06-04-2019 02:17 PM
    It does not matter how pretty the publication is. What matters is the content of the ad. If it provides only sponsor contact information, you should be fine. However, if the ad contains product, pricing, or comparative information - or if you (the nonprofit) endorse the sponsor in any way, the gift is nullified. John John H. Taylor Principal, John H. Taylor Consulting 2604 Sevier St. Durham, NC 27705 johntaylorconsulting@gmail.com 919.816.5903 (cell/text) Serving the Advancement Community Since 1987 On Tue, Jun 4, 2019 at 3:10 PM Angelica I. Guizado <aguizado@umd.edu> wrote: > John- I have a similar situation. It's an awards Gala. There will be food > and the "full page ad" will be on the program only. We have competing views > in the office- one thinks its a non-gift and I say its not. Can you break > the tie? > > We have a FMV for the food, etc. If the ad is only showing on the program, > what should I be looking for to consider it a non-gift? In this case, this > is an ad-on choice, a separate "sponsorship ad" fee. In the past, if it was > just a simple straight forward program, I never considered it a non-gift > since there wasn't anything tangible taken home by the company/sponsor. > The program itself is printed in color, non-special paper and several pages > long. Nothing out of the ordinary or ostentatious. Thank you!! > > *Best, * > > *Angelica I. Guizado* > *Associate Director of Gift Acceptance* > Office of Gift Acceptance > 4603 Calvert Road > College Park, MD 20740-3421 > Phone: 301-955-1274 > www.umcpf.org > > *New online stock donation form: *Online stock donations can now be > completed entirely online. Please visit the below URL to get started: > https://go.umd.edu/stocktransfer > > > > On Wed, Mar 26, 2014 at 4:52 PM John Taylor < > johntaylorconsulting@gmail.com> wrote: > >> Without more information it is impossible to advise. What is the gift? >> What is the nature of the ad? What is the FMV of the table (times 10)? >> What is the nature of the signage? And how much is each sponsorship level >> and what do you get at each level? >> >> Many of these benefits are clearly quid pro quo. Some (the ads and >> signage) could totally negate the gift. But without answers to the above >> advice is impossible as far as whether there is any gift at all at any >> level. >> >> John Taylor >> 919.816.5903 >> jhtaylorconsulting@gmail.com >> >> Big ideas; small keyboard >> >> On Mar 26, 2014, at 4:30 PM, Wendy Leivan <wendy.leivan@CUI.EDU> wrote: >> >> Sorry about that I didn't finish by message :( >> >> >> Hello everyone, >> I'd appreciate you help with the following questions. Our yearly >> Gala/auction is coming up and the auction committee has come up with a new >> long list of perks that they are advertising for sponsors. I haven't been >> able to find much documentation on some of the perks. There are 12 >> different levels of sponsorships available. The perks include >> >> Front Row VIP Table (includes 10 tickets) >> VIP Table of Ten (includes 10 tickets) >> Priority Seating for 10 >> VIP Valet >> Program Recognition >> Media Recognition >> Gift for each table guest >> Full page ad >> 1/2 page ad >> 1/4 page ad >> Event Signage >> >> Any help is appreciated. >> Thanks again, >> Wendy Leivan >> Director of Gift Processing & Data Management >> University Advancement Services >> >> P/F 949-214-3186 >> >> >> >>


  • 3.  Re: Sponsorship perks

    Posted 06-05-2019 02:16 AM
    Sidebar… I just dealt with a related issue where faculty offered an “ad” in the event program guide as a sponsorship perk. Ugh. If there’s one thing you should discourage it’s any promotion of QPQ placement spots in event publications for sponsorships referred to as “ads.” Even if they don’t intend to allow sponsors to conduct advertising as John defined below, it still sends the wrong message and you can’t assume what is really meant (i.e. name/logo only or actual advertising). Some people may understand that it’s limited to name and logo but still refer to the placement as an “ad” without realizing that there’s a meaningful difference. Surely, getting out in front of event coordinators and faculty at larger institutions is pretty challenging, but if you’re at a small to mid-sized institution, try to conduct some training sessions or work with your VP of Development to invite you to the next cabinet meeting where you can talk about the dos and don’ts of sponsorships. Provide hand-outs or a link (or both) that outlines simple requirements for sponsorships, such as no advertising (print or verbal), not referring to “name and logo” as an “ad”, how to gather FMV of benefits, and the importance of recognizing advancement services as a stakeholder in the sponsorship approval process. -Eric Eric F. Valdescaro AVP, Advancement Services University of Hawaii Foundation From: Advancement Services Discussion List [mailto:FUNDSVCS@LISTSERV.FUNDSVCS.ORG] On Behalf Of John Taylor Sent: Tuesday, June 4, 2019 9:17 AM To: FUNDSVCS@LISTSERV.FUNDSVCS.ORG Subject: Re: [FUNDSVCS] Sponsorship perks It does not matter how pretty the publication is. What matters is the content of the ad. If it provides only sponsor contact information, you should be fine. However, if the ad contains product, pricing, or comparative information - or if you (the nonprofit) endorse the sponsor in any way, the gift is nullified. John John H. Taylor Principal, John H. Taylor Consulting 2604 Sevier St. Durham, NC 27705 johntaylorconsulting@gmail.com<mailto:johntaylorconsulting@gmail.com> 919.816.5903 (cell/text) Serving the Advancement Community Since 1987 On Tue, Jun 4, 2019 at 3:10 PM Angelica I. Guizado <aguizado@umd.edu<mailto:aguizado@umd.edu>> wrote: John- I have a similar situation. It's an awards Gala. There will be food and the "full page ad" will be on the program only. We have competing views in the office- one thinks its a non-gift and I say its not. Can you break the tie? We have a FMV for the food, etc. If the ad is only showing on the program, what should I be looking for to consider it a non-gift? In this case, this is an ad-on choice, a separate "sponsorship ad" fee. In the past, if it was just a simple straight forward program, I never considered it a non-gift since there wasn't anything tangible taken home by the company/sponsor. The program itself is printed in color, non-special paper and several pages long. Nothing out of the ordinary or ostentatious. Thank you!! Best, Angelica I. Guizado Associate Director of Gift Acceptance Office of Gift Acceptance 4603 Calvert Road College Park, MD 20740-3421 Phone: 301-955-1274 www.umcpf.org<http://www.umcpf.org> New online stock donation form: Online stock donations can now be completed entirely online. Please visit the below URL to get started: https://go.umd.edu/stocktransfer On Wed, Mar 26, 2014 at 4:52 PM John Taylor <johntaylorconsulting@gmail.com<mailto:johntaylorconsulting@gmail.com>> wrote: Without more information it is impossible to advise. What is the gift? What is the nature of the ad? What is the FMV of the table (times 10)? What is the nature of the signage? And how much is each sponsorship level and what do you get at each level? Many of these benefits are clearly quid pro quo. Some (the ads and signage) could totally negate the gift. But without answers to the above advice is impossible as far as whether there is any gift at all at any level. John Taylor 919.816.5903 jhtaylorconsulting@gmail.com<mailto:jhtaylorconsulting@gmail.com> Big ideas; small keyboard On Mar 26, 2014, at 4:30 PM, Wendy Leivan <wendy.leivan@CUI.EDU<mailto:wendy.leivan@CUI.EDU>> wrote: Sorry about that I didn't finish by message :( Hello everyone, I'd appreciate you help with the following questions. Our yearly Gala/auction is coming up and the auction committee has come up with a new long list of perks that they are advertising for sponsors. I haven't been able to find much documentation on some of the perks. There are 12 different levels of sponsorships available. The perks include Front Row VIP Table (includes 10 tickets) VIP Table of Ten (includes 10 tickets) Priority Seating for 10 VIP Valet Program Recognition Media Recognition Gift for each table guest Full page ad 1/2 page ad 1/4 page ad Event Signage Any help is appreciated. Thanks again, Wendy Leivan Director of Gift Processing & Data Management University Advancement Services P/F 949-214-3186 [http://www.cui.edu/images/2011homepage/cui_logo.png] This message (including any attachments) is covered by the Electronic Communications Privacy Act, 18 U.S.C. 2510-2521. It is the property of the University of Hawaii Foundation. It may contain confidential information intended for a specific individual and purpose. If you are not the intended recipient, you must delete this message. You are hereby notified that any disclosure, copying, or distribution of this message is prohibited.


  • 4.  Re: Sponsorship perks

    Posted 06-05-2019 02:43 PM
    Yes, this was only logo. It did not contain pricing or contact information. Just a logo. As always, many thanks! *Best, * *Angelica I. Guizado* *Associate Director of Gift Acceptance* Office of Gift Acceptance 4603 Calvert Road College Park, MD 20740-3421 Phone: 301-955-1274 www.umcpf.org *New online stock donation form: *Online stock donations can now be completed entirely online. Please visit the below URL to get started: https://go.umd.edu/stocktransfer On Tue, Jun 4, 2019 at 11:16 PM Eric Valdescaro < Eric.Valdescaro@uhfoundation.org> wrote: > Sidebar… I just dealt with a related issue where faculty offered an “ad” > in the event program guide as a sponsorship perk. Ugh. If there’s one > thing you should discourage it’s any promotion of QPQ placement spots in > event publications for sponsorships referred to as “ads.” Even if they > don’t intend to allow sponsors to conduct advertising as John defined > below, it still sends the wrong message and you can’t assume what is really > meant (i.e. name/logo only or actual advertising). Some people may > understand that it’s limited to name and logo but still refer to the > placement as an “ad” without realizing that there’s a meaningful difference. > > > > Surely, getting out in front of event coordinators and faculty at larger > institutions is pretty challenging, but if you’re at a small to mid-sized > institution, try to conduct some training sessions or work with your VP of > Development to invite you to the next cabinet meeting where you can talk > about the dos and don’ts of sponsorships. Provide hand-outs or a link (or > both) that outlines simple requirements for sponsorships, such as no > advertising (print or verbal), not referring to “name and logo” as an “ad”, > how to gather FMV of benefits, and the importance of recognizing > advancement services as a stakeholder in the sponsorship approval process. > > > > -Eric > > > > Eric F. Valdescaro > > AVP, Advancement Services > > University of Hawaii Foundation > > > > > > > > *From:* Advancement Services Discussion List [mailto: > FUNDSVCS@LISTSERV.FUNDSVCS.ORG] *On Behalf Of *John Taylor > *Sent:* Tuesday, June 4, 2019 9:17 AM > *To:* FUNDSVCS@LISTSERV.FUNDSVCS.ORG > *Subject:* Re: [FUNDSVCS] Sponsorship perks > > > > It does not matter how pretty the publication is. What matters is the > content of the ad. If it provides only sponsor contact information, you > should be fine. However, if the ad contains product, pricing, or > comparative information - or if you (the nonprofit) endorse the sponsor in > any way, the gift is nullified. > > > > John > > > > John H. Taylor > > Principal, John H. Taylor Consulting > > 2604 Sevier St. > > Durham, NC 27705 > > johntaylorconsulting@gmail.com > > 919.816.5903 (cell/text) > > > > Serving the Advancement Community Since 1987 > > > > > > On Tue, Jun 4, 2019 at 3:10 PM Angelica I. Guizado <aguizado@umd.edu> > wrote: > > John- I have a similar situation. It's an awards Gala. There will be food > and the "full page ad" will be on the program only. We have competing views > in the office- one thinks its a non-gift and I say its not. Can you break > the tie? > > > > We have a FMV for the food, etc. If the ad is only showing on the program, > what should I be looking for to consider it a non-gift? In this case, this > is an ad-on choice, a separate "sponsorship ad" fee. In the past, if it was > just a simple straight forward program, I never considered it a non-gift > since there wasn't anything tangible taken home by the company/sponsor. > The program itself is printed in color, non-special paper and several pages > long. Nothing out of the ordinary or ostentatious. Thank you!! > > > > *Best, * > > > > *Angelica I. Guizado* > > *Associate Director of Gift Acceptance* > > Office of Gift Acceptance > > 4603 Calvert Road > > College Park, MD 20740-3421 > > Phone: 301-955-1274 > > www.umcpf.org > > > > *New online stock donation form:* Online stock donations can now be > completed entirely online. Please visit the below URL to get started: > https://go.umd.edu/stocktransfer > > > > > > > > On Wed, Mar 26, 2014 at 4:52 PM John Taylor < > johntaylorconsulting@gmail.com> wrote: > > Without more information it is impossible to advise. What is the gift? > What is the nature of the ad? What is the FMV of the table (times 10)? > What is the nature of the signage? And how much is each sponsorship level > and what do you get at each level? > > > > Many of these benefits are clearly quid pro quo. Some (the ads and > signage) could totally negate the gift. But without answers to the above > advice is impossible as far as whether there is any gift at all at any > level. > > John Taylor > > 919.816.5903 > > jhtaylorconsulting@gmail.com > > > > Big ideas; small keyboard > > > On Mar 26, 2014, at 4:30 PM, Wendy Leivan <wendy.leivan@CUI.EDU> wrote: > > Sorry about that I didn't finish by message :( > > > > > > Hello everyone, > > I'd appreciate you help with the following questions. Our yearly > Gala/auction is coming up and the auction committee has come up with a new > long list of perks that they are advertising for sponsors. I haven't been > able to find much documentation on some of the perks. There are 12 > different levels of sponsorships available. The perks include > > > > Front Row VIP Table (includes 10 tickets) > > VIP Table of Ten (includes 10 tickets) > > Priority Seating for 10 > > VIP Valet > > Program Recognition > > Media Recognition > > Gift for each table guest > > Full page ad > > 1/2 page ad > > 1/4 page ad > > Event Signage > > > > Any help is appreciated. > > Thanks again, > > Wendy Leivan > > Director of Gift Processing & Data Management > University Advancement Services > > > > P/F 949-214-3186 > > [image: http://www.cui.edu/images/2011homepage/cui_logo.png] > > > This message (including any attachments) is covered by the Electronic > Communications Privacy Act, 18 U.S.C. 2510-2521. It is the property of the > University of Hawaii Foundation. It may contain confidential information > intended for a specific individual and purpose. If you are not the > intended recipient, you must delete this message. You are hereby notified > that any disclosure, copying, or distribution of this message is > prohibited. >