[AASP is dedicated to connecting, informing and empowering advancement services leaders]<https://urldefense.proofpoint.com/v2/url?u=https-3A__458rl1jp.r.us-2Deast-2D1.awstrack.me_L0_https-3A-252F-252Fwww.advserv.org-252Flink.asp-253Fe-3Dmeilib-40ewald.com-2526job-3D3727846-2526ymlink-3D357099560-2526finalurl-3Dhttps-25253A-25252F-25252Fwww-25252Eadvserv-25252Eorg-25252F-25253Futm-25255Fsource-25253Dsymposia-252526utm-25255Fmedium-25253Demail_1_0100016a317cc739-2D584c2f3b-2Df2d8-2D4b2e-2D8238-2D7ffe264e209d-2D000000_VH8Ee2puFyi-2DYinVR5uE9oiAhdY-3D106&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=9fd9BbwfDafphixXFtxZSA&m=F3zlADUFxA3aFVIUiOnPWnlVQ_gduqGE9gnemC9Y4HI&s=vuSPqOvGjm7qG_XkZmIoKQw6l9V_MOF70J1kjHpcV9o&e=>
Our Washington D.C. Symposium is this Friday!
When – Friday, April 26, 2019
Where – CASE Headquarters
Rates – Members: $115 | Nonmembers: $145
Register Today<https://urldefense.proofpoint.com/v2/url?u=https-3A__458rl1jp.r.us-2Deast-2D1.awstrack.me_L0_https-3A-252F-252Fwww.advserv.org-252Flink.asp-253Fe-3Dmeilib-40ewald.com-2526job-3D3727846-2526ymlink-3D357099560-2526finalurl-3Dhttps-25253A-25252F-25252Fwww-25252Eadvserv-25252Eorg-25252Fevent-25252F2019-25252Dwashington-25252Ddc-25252Dsymposium-25253Futm-25255Fsource-25253Dsymposia-252526utm-25255Fmedium-25253Demail_1_0100016a317cc739-2D584c2f3b-2Df2d8-2D4b2e-2D8238-2D7ffe264e209d-2D000000_33lB0d8DmwtEcruqZbroYCMMDOE-3D106&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=9fd9BbwfDafphixXFtxZSA&m=F3zlADUFxA3aFVIUiOnPWnlVQ_gduqGE9gnemC9Y4HI&s=lIqNsl-XLYgJlS5sdD0AiVgVLrD6UpMQN_WFO6sp4hg&e=>
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What You Will Learn
The Washington D.C. agenda includes four presentations, a Q&A panel, and networking happy hour at Bobby's Van Grill. Learn more about our presentations by reading the descriptions below!
Ready, Set, Ready? Preparing (or not) For a Campaign
John H. Taylor, Principal, John H. Taylor Consulting
It is one thing to say that it’s time for your organization to go into another comprehensive campaign. It’s another to say you have sufficient prospects to support same. However, what does your “internal clock” say? Can your infrastructure support a campaign? We will discuss the key indicators for assessing your readiness for a campaign, and how to conduct that analysis.
Campaign Reporting: Strategy, Self-Service, and the Path towards Optimization
Samantha L. Howell, Director, Reporting and Analytics, Office of Development and Alumni Relations American University
This presentation will document the process of stabilizing a new reporting platform while creating a basic self-service reporting suite, complete with training and documentation to empower end users. This will be examined through the lens of a successful case study of reporting in DAR at American University after transitioning to a new CRM. The presentation will maintain an agnostic view in terms of platforms or systems, but the transferable lessons learned in change management and strategic rollout of a reporting suite will be explored. These lessons include but are not limited to: assessment of pain points and action items in starting the process and move toward implementation; conducting inventory and creating reporting templates for self-service; holding focus group sessions and training for end users; establishing ownership and investment in the new system across your organization.
Gifts and Records: The Building Blocks for Your Campaign Pyramid
Amy J. Phillips, Director of Advancement Services, Gift Acceptance, Division of University Advancement, The Catholic University of America
Rather like getting through a database conversion, if you haven't already experienced working into and through a capital campaign process as an advancement professional there is little doubt that you will at some point along your career path. When it comes to the core database infrastructure of gifts and records, prepping for a campaign can not only lead to establishing some new processes but also offer an opportunity to tighten up and review existing standards. We'll review the "as is" as well as the "will need to be" when it comes to addressing your gifts and records management in the context of campaign preparedness.
Research and Relationship Management: Creating the Pipeline
Andrew McMahon, Manager, Operations and Prospect Development, U.S. Holocaust Memorial Museum; Anne Dean, Managing Director, Research & Relationship Management, The George Washington University
Whether you’re in campaign planning, have launched, or recently completed and are assessing lessons learned, it’s helpful to understand the role prospect development teams play in positioning for campaign success. In this session, we will walk through key ways in which prospect development is involved in campaigns, including prospecting on key initiatives, verifying philanthropic capacity of top prospects, and designing reporting solutions.
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Sponsorship Opportunities
aasp's regional symposia offer intimate, expert education, roundtable discussions, and networking. Gain a visual presence by registering as a sponsor today!
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