Corie, I changed the subject line from the YourCause reference as this
discussion goes well beyond one vendor!
I cannot more emphatically state that it is crucial to your fundraising
program to steward donors who have made gifts happen through matching
contributions. You would not have received the match had they not worked
for the company (or their spouse, or were on their board, etc.), plus they
had to make a gift of their own AND complete paperwork to make the match
happen.
They deserve than just recognition (soft-credit), but specific thanks!
At both Duke and NC State (and a gracious many of my clients), notifying
original donors when a corresponding match came in was automatic. At NC
State it was a customized email. At Duke, it was a customized letter. And
at every institution where we used an acknowledgment program, we could
point to NEW gifts made as a result. Employees tended to forget about the
match - often made almost a year earlier. Letting them know that gift
resulted in more revenue jogs their memory, and they try it again!
Back in the olden days when I and others ran the annual Matching Gifts
Symposium the importance of this stewardship was a mainstay in the
discussion.
Do it!
John
John H. Taylor
Principal, John H. Taylor Consulting
2604 Sevier St.
Durham, NC 27705
johntaylorconsulting@gmail.com
919.816.5903 (cell/text)
Serving the Advancement Community Since 1987
On Wed, Apr 3, 2019 at 1:15 PM Pryor, Corie <
cpryor@truman.edu> wrote:
> What do others do when you receive a matching gift? Do you steward the
> donor and let them know you received the matching gift? I am wondering
> whether other institutions let the donor know when they receive a matching
> gift.
>
>
>
> Thank you.
>
>
>
> *Corie Pryor*
>
> Coordinator of Operations
>
> Advancement Office
>
> Truman State University
>
> Kirksville MO 63501
>
>
cpryor@truman.edu
>
> 660-785-4125
>
>
>
>
>
> *This message (including any attachments) may contain confidential,
> proprietary and privileged information, and unauthorized disclosure or use
> is prohibited. If you received this message in error, please notify the
> sender and delete this message from your system.*
>
>
>
> *From:* Advancement Services Discussion List [mailto:
>
FUNDSVCS@LISTSERV.FUNDSVCS.ORG] *On Behalf Of *Gross, Debra
> *Sent:* Wednesday, April 03, 2019 11:31 AM
> *To:*
FUNDSVCS@LISTSERV.FUNDSVCS.ORG
> *Subject:* Re: [FUNDSVCS] [External] [FUNDSVCS] Your Cause Matching Gifts
>
>
>
> Hi Christine
>
>
>
> We treat YourCause as a pass through and hard credit the donors and the
> matching gift company. No soft credits except for household (spouse).
>
>
>
> Debbie
>
> Debra Gross
> Director, Gift and Records Administration
>
> CHOP Foundation
> 3401 Civic Center Blvd
> Philadelphia, PA 19104
> 267-426-6488 ● f 267-426-6530 ● m 267-253-0994
>
grossd@email.chop.edu ● chop.edu
>
>
>
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