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As everyone on this thread has expressed, I think it is a great idea, and definitely highly recommended. Regarding the surveys being valuable and yielding useful insights -- this depends on whether the survey questions were well thought out. Surveys run the risk of being ineffective if the questions and responses are not thought out well, and I've come across badly designed surveys that actually seemed only interested in hearing how successful the preceding program/campaign was. It is important to determine the main goal behind running the survey, and if the survey is to measure outcome, then it needs to be tied closely to outcome metrics. *Medha Nanal* *Strategic Data & CRM Consulting for Nonprofit Organizations* (Fundraising, Programs, Operations, Communications) 650-600-9374 www.topcloudconsult.com ---------------------------------------------------------------------------------------- On Mon, Mar 25, 2019 at 11:20 AM Marianne Pelletier <marianne@staupell.com> wrote: > I’ve certainly done post-campaign analytics and have heard of consulting > firms doing post-campaign conversations with core donors. Your idea is > pretty nifty. > > > > -Marianne > > > > > > ________________________________________ > > Marianne M. Pelletier > > Staupell Analytics Group > > 607-592-3797 > > marianne@staupell.com > > http://www.staupell.com > > > > > > *From:* Advancement Services Discussion List < > FUNDSVCS@LISTSERV.FUNDSVCS.ORG> *On Behalf Of *Karen Isble > *Sent:* Monday, March 25, 2019 1:57 PM > *To:* FUNDSVCS@LISTSERV.FUNDSVCS.ORG > *Subject:* [FUNDSVCS] Post-Campaign Survey? > > > > Wondering if there are orgs that have conducted *post-campaign surveys* of > their constituents, and whether they were valuable or yielded useful > insights. Right now, the folks asking for it are a bit vague in their > anticipated impact, but see it as a chance to gather information on "what > worked" in the campaign--marketing materials, events, campaign themes...as > opposed to a general attitudinal survey. The team that would have to > implement it is a unsure about the relevance, but are wondering if there > are examples out that that have been useful. > > Thanks! > > Karen > > --- > > Karen T. Isble > > Associate Vice Chancellor, University Advancement > > Campaign Director > > kisble@uci.edu > > University of California, Irvine > > >

This particular consultant does these pretty much always as part of my overall campaign counsel. I do not have any examples as the surveys are all unique to the client. What I can share is that I believe that we owe it to those who helped us prepare for the campaign to solicit their feedback after the campaign. Stated another way, if I conducted a feasibility study asking a core group of donors and prospects about the possibility of a campaign and their thoughts on key priorities and objectives, then I want to go back to those same individuals who participated (not those who declined) in the feasibility study after the campaign. I think I owe that to them. These folk helped us form the campaign. They reviewed and commented on our prospectus. Now it's time to ask them whether we got it right. And if we didn't, what boat did we miss? You get the picture. I see this sort of survey as something far different (and not as broad) as an attitudinal survey. Those I try to develop and conduct 3-5 years before going into the pre-public phase of a campaign. Attitudinal surveys are more useful (to me) in helping frame a campaign before the fact. John John H. Taylor Principal, John H. Taylor Consulting 2604 Sevier St. Durham, NC 27705 johntaylorconsulting@gmail.com 919.816.5903 (cell/text) Serving the Advancement Community Since 1987 On Mon, Mar 25, 2019 at 2:20 PM Marianne Pelletier <marianne@staupell.com> wrote: > I’ve certainly done post-campaign analytics and have heard of consulting > firms doing post-campaign conversations with core donors. Your idea is > pretty nifty. > > > > -Marianne > > > > > > ________________________________________ > > Marianne M. Pelletier > > Staupell Analytics Group > > 607-592-3797 > > marianne@staupell.com > > http://www.staupell.com > > > > > > *From:* Advancement Services Discussion List < > FUNDSVCS@LISTSERV.FUNDSVCS.ORG> *On Behalf Of *Karen Isble > *Sent:* Monday, March 25, 2019 1:57 PM > *To:* FUNDSVCS@LISTSERV.FUNDSVCS.ORG > *Subject:* [FUNDSVCS] Post-Campaign Survey? > > > > Wondering if there are orgs that have conducted *post-campaign surveys* of > their constituents, and whether they were valuable or yielded useful > insights. Right now, the folks asking for it are a bit vague in their > anticipated impact, but see it as a chance to gather information on "what > worked" in the campaign--marketing materials, events, campaign themes...as > opposed to a general attitudinal survey. The team that would have to > implement it is a unsure about the relevance, but are wondering if there > are examples out that that have been useful. > > Thanks! > > Karen > > --- > > Karen T. Isble > > Associate Vice Chancellor, University Advancement > > Campaign Director > > kisble@uci.edu > > University of California, Irvine > > >

Wondering if there are orgs that have conducted post-campaign surveys of their constituents, and whether they were valuable or yielded useful insights. Right now, the folks asking for it are a bit vague in their anticipated impact, but see it as a chance to gather information on "what worked" in the campaign--marketing materials, events, campaign themes...as opposed to a general attitudinal survey. The team that would have to implement it is a unsure about the relevance, but are wondering if there are examples out that that have been useful. Thanks! Karen --- Karen T. Isble Associate Vice Chancellor, University Advancement Campaign Director kisble@uci.edu<mailto:kisble@uci.edu> University of California, Irvine

I've certainly done post-campaign analytics and have heard of consulting firms doing post-campaign conversations with core donors. Your idea is pretty nifty. -Marianne ________________________________________ Marianne M. Pelletier Staupell Analytics Group 607-592-3797 marianne@staupell.com<mailto:marianne@staupell.com> http://www.staupell.com From: Advancement Services Discussion List <FUNDSVCS@LISTSERV.FUNDSVCS.ORG> On Behalf Of Karen Isble Sent: Monday, March 25, 2019 1:57 PM To: FUNDSVCS@LISTSERV.FUNDSVCS.ORG Subject: [FUNDSVCS] Post-Campaign Survey? Wondering if there are orgs that have conducted post-campaign surveys of their constituents, and whether they were valuable or yielded useful insights. Right now, the folks asking for it are a bit vague in their anticipated impact, but see it as a chance to gather information on "what worked" in the campaign--marketing materials, events, campaign themes...as opposed to a general attitudinal survey. The team that would have to implement it is a unsure about the relevance, but are wondering if there are examples out that that have been useful. Thanks! Karen --- Karen T. Isble Associate Vice Chancellor, University Advancement Campaign Director kisble@uci.edu<mailto:kisble@uci.edu> University of California, Irvine