That's an endorsement which then means that 100% of the amount they pay
constitutes advertising.
John
John H. Taylor
Principal, John H. Taylor Consulting
2604 Sevier St.
Durham, NC 27705
johntaylorconsulting@gmail.com
919.816.5903 (cell/text)
Serving the Advancement Community Since 1987
On Mon, Mar 4, 2019 at 1:02 PM Cindy Hicks <
hicks_cindy@columbusstate.edu>
wrote:
> Curiosity question: Is anything affected by the language "Official Haircut
> Place for CSU Athletics"? or "Official Sports Drink for CSU Athletics"?
>
> Cindy
>
> Cindy Hicks
> Manager of Database Services
> University Advancement
> (706) 507-8988
>
>
>
> On Mon, Mar 4, 2019 at 11:07 AM Forrest, Aaron <
>
aaron.forrest@rochester.edu> wrote:
>
>> No. That would be advertising. Here is our blurb. Feel free to borrow.
>>
>> 5.3. Sponsorships may have non charitable benefits where there is an
>> advertising component. Advertising does not include allowing a sponsor to
>> display their logo, website, or sponsorship message such as “Proud sponsor
>> of.” Sponsorship funds become non-charitable advertising if the following
>> attributes are present.
>> • Messages containing qualitative or comparative language, price
>> information, or other indications of savings or value.
>> • Endorsements of specific products or services.
>> • Inducements to purchase, sell, or use products or services.
>>
>>
>>
>> Aaron
>>
>> Aaron Forrest CPA
>> Senior Director Gift and Donor Services
>> University of Rochester Office of Advancement
>> Larry and Cindy Bloch Alumni and Advancement Center
>> 300 East River Road
>> Rochester NY 14627
>> Office 585.275.2799 / Fax 585-273-4558
>> Email
aaron.forrest@rochester.edu
>>
>>
>> Please consider the environment before printing this email.
>> Confidentiality Notice: This message, including attachments may contain
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>> is prohibited.
>>
>>
>>
Original Message-----
>> From: Advancement Services Discussion List <
>> FUNDSVCS@LISTSERV.FUNDSVCS.ORG> On Behalf Of Kelly Ball
>> Sent: Monday, March 4, 2019 11:00 AM
>> To: FUNDSVCS@LISTSERV.FUNDSVCS.ORG
>> Subject: [FUNDSVCS] Hotel Sponsors and how to list them
>>
>> Hi,
>> I'm with a private college and looking to approach various hotels to
>> become sponsors. Can my institution have a page on our website that has a
>> "May we Recommend" list of those sponsored hotels? Or would that be
>> considered advertising, and rule out the sponsorship tax benefit?
>>
>