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Hi Tom, I am not sure if there is such a thing as "industry standard" rate of attrition. That said, certainly, it would be helpful to ask those who unsubscribe, their reason for doing so. A lot of times, people unsubscribe because they think they are being sent too many emails, or that the content is no longer relevant. By reviewing the feedback and altering communication strategy, it's possible to reduce this rate. *Medha Nanal* *Strategic Data & CRM Consulting for Nonprofit Organizations* (Fundraising, Programs, Operations, Communications) 650-600-9374 www.topcloudconsult.com ---------------------------------------------------------------------------------------- On Fri, Feb 8, 2019 at 2:19 PM Eck, Shelby <sr-eck@wiu.edu> wrote: > Our rate is 13.7% for opting out of any form of emails. > > Shelby Eck > Director of Prospect Research > Western Illinois University > Foundation and Development Office > Sherman Hall 309 > 1 University Circle > Macomb IL 61455-1390 > (309)298-1874 > > > On Fri, Feb 8, 2019 at 11:17 AM Boren, Tom <BorenT@missouri.edu> wrote: > >> We have been reviewing the number of alumni we have an email address for >> and comparing it to those who have opted out of receiving emails from the >> University. >> >> >> >> It appears that of those we have a valid email address for, 18% have >> chosen not to receive emails from MU. I am wondering if that is an >> unusually high rate compared to other institutions? >> >> >> >> Formula we used was number of alumni coded “do not email” divided by the >> # of alumni with a valid email address. >> >> >> >> >> <http://www.giving.missouri.edu/s/1002/giving/index.aspx?sid=1002&gid=165&pgid=4740>*Tom >> Boren, **MPA* >> >> Director of Advancement Services >> >> >> >> University of Missouri >> >> 401 Reynolds Alumni Center, Columbia, MO 65211 >> >> 573.882.5155 borent@missouri.edu >> >> >> >> >> >> http://www.missouri.edu | http://giving.missouri.edu | >> http://www.mizzou.com >> >> >> >> *Confidentiality Note:* This e-mail and any attachments are confidential >> and may be protected by legal privilege. If you are not the intended >> recipient, be aware that any disclosure, copying, distribution or use of >> this e-mail or any attachment is prohibited. If you have received this >> e-mail in error, please notify us immediately by returning it to the sender >> and delete this copy from your system. Thank you for your cooperation. >> >> >> >

Our rate is 13.7% for opting out of any form of emails. Shelby Eck Director of Prospect Research Western Illinois University Foundation and Development Office Sherman Hall 309 1 University Circle Macomb IL 61455-1390 (309)298-1874 On Fri, Feb 8, 2019 at 11:17 AM Boren, Tom <BorenT@missouri.edu> wrote: > We have been reviewing the number of alumni we have an email address for > and comparing it to those who have opted out of receiving emails from the > University. > > > > It appears that of those we have a valid email address for, 18% have > chosen not to receive emails from MU. I am wondering if that is an > unusually high rate compared to other institutions? > > > > Formula we used was number of alumni coded “do not email” divided by the > # of alumni with a valid email address. > > > > > <http://www.giving.missouri.edu/s/1002/giving/index.aspx?sid=1002&gid=165&pgid=4740>*Tom > Boren, **MPA* > > Director of Advancement Services > > > > University of Missouri > > 401 Reynolds Alumni Center, Columbia, MO 65211 > > 573.882.5155 borent@missouri.edu > > > > > > http://www.missouri.edu | http://giving.missouri.edu | > http://www.mizzou.com > > > > *Confidentiality Note:* This e-mail and any attachments are confidential > and may be protected by legal privilege. If you are not the intended > recipient, be aware that any disclosure, copying, distribution or use of > this e-mail or any attachment is prohibited. If you have received this > e-mail in error, please notify us immediately by returning it to the sender > and delete this copy from your system. Thank you for your cooperation. > > >

We have been reviewing the number of alumni we have an email address for and comparing it to those who have opted out of receiving emails from the University. It appears that of those we have a valid email address for, 18% have chosen not to receive emails from MU. I am wondering if that is an unusually high rate compared to other institutions? Formula we used was number of alumni coded "do not email" divided by the # of alumni with a valid email address. [cid:image002.jpg@01D4BF9F.EB326240]<http://www.giving.missouri.edu/s/1002/giving/index.aspx?sid=1002&gid=165&pgid=4740>Tom Boren, MPA Director of Advancement Services University of Missouri 401 Reynolds Alumni Center, Columbia, MO 65211 573.882.5155 borent@missouri.edu<mailto:borent@missouri.edu> http://www.missouri.edu<http://www.missouri.edu/> | http://giving.missouri.edu<http://giving.missouri.edu/> | http://www.mizzou.com<http://www.mizzou.com/> Confidentiality Note: This e-mail and any attachments are confidential and may be protected by legal privilege. If you are not the intended recipient, be aware that any disclosure, copying, distribution or use of this e-mail or any attachment is prohibited. If you have received this e-mail in error, please notify us immediately by returning it to the sender and delete this copy from your system. Thank you for your cooperation.

Thanks. We have studied when large numbers unsubscribe and it is either after a new email append or giving day/other major push we do. [cid:image002.jpg@01D50583.FD670720]<http://www.giving.missouri.edu/s/1002/giving/index.aspx?sid=1002&gid=165&pgid=4740>Tom Boren Director of Advancement Services | University of Missouri 401 Reynolds Alumni Center, Columbia, MO 65211 Office: 573.882.5155 http://www.missouri.edu<http://www.missouri.edu/> | http://giving.missouri.edu<http://giving.missouri.edu/> | http://www.mizzou.com<http://www.mizzou.com/> [http://devtisg.missouri.edu/advancing_mizzou/email-signature/support-mu.png]<https://donatetomu.missouri.edu/> Confidentiality Note: This e-mail and any attachments are confidential and may be protected by legal privilege. If you are not the intended recipient, be aware that any disclosure, copying, distribution or use of this e-mail or any attachment is prohibited. If you have received this e-mail in error, please notify us immediately by returning it to the sender and delete this copy from your system. Thank you for your cooperation. From: Advancement Services Discussion List <FUNDSVCS@LISTSERV.FUNDSVCS.ORG> On Behalf Of Medha Nanal Sent: Friday, February 08, 2019 5:06 PM To: FUNDSVCS@LISTSERV.FUNDSVCS.ORG Subject: Re: [FUNDSVCS] email question Hi Tom, I am not sure if there is such a thing as "industry standard" rate of attrition. That said, certainly, it would be helpful to ask those who unsubscribe, their reason for doing so. A lot of times, people unsubscribe because they think they are being sent too many emails, or that the content is no longer relevant. By reviewing the feedback and altering communication strategy, it's possible to reduce this rate. Medha Nanal Strategic Data & CRM Consulting for Nonprofit Organizations (Fundraising, Programs, Operations, Communications) 650-600-9374 www.topcloudconsult.com<http://www.topcloudconsult.com/> ---------------------------------------------------------------------------------------- On Fri, Feb 8, 2019 at 2:19 PM Eck, Shelby <sr-eck@wiu.edu<mailto:sr-eck@wiu.edu>> wrote: Our rate is 13.7% for opting out of any form of emails. Shelby Eck Director of Prospect Research Western Illinois University Foundation and Development Office Sherman Hall 309 1 University Circle Macomb IL 61455-1390 (309)298-1874 On Fri, Feb 8, 2019 at 11:17 AM Boren, Tom <BorenT@missouri.edu<mailto:BorenT@missouri.edu>> wrote: We have been reviewing the number of alumni we have an email address for and comparing it to those who have opted out of receiving emails from the University. It appears that of those we have a valid email address for, 18% have chosen not to receive emails from MU. I am wondering if that is an unusually high rate compared to other institutions? Formula we used was number of alumni coded “do not email” divided by the # of alumni with a valid email address. <http://www.giving.missouri.edu/s/1002/giving/index.aspx?sid=1002&gid=165&pgid=4740>[cid:image004.jpg@01D50583.FD670720]<http://www.giving.missouri.edu/s/1002/giving/index.aspx?sid=1002&gid=165&pgid=4740><http://www.giving.missouri.edu/s/1002/giving/index.aspx?sid=1002&gid=165&pgid=4740>Tom Boren, MPA Director of Advancement Services University of Missouri 401 Reynolds Alumni Center, Columbia, MO 65211 573.882.5155 borent@missouri.edu<mailto:borent@missouri.edu> http://www.missouri.edu<http://www.missouri.edu/> | http://giving.missouri.edu<http://giving.missouri.edu/> | http://www.mizzou.com<http://www.mizzou.com/> Confidentiality Note: This e-mail and any attachments are confidential and may be protected by legal privilege. If you are not the intended recipient, be aware that any disclosure, copying, distribution or use of this e-mail or any attachment is prohibited. If you have received this e-mail in error, please notify us immediately by returning it to the sender and delete this copy from your system. Thank you for your cooperation.