Hi again,
John I'm taking a closer look at the document you attached. It is helpful
for sure and very similar to what we have setup as far as managing our
constituent's communication preferences in our database. However, what we
are looking at revamping/updating is the platform the constituent uses when
they click unsubscribe from a mass email and can opt out.
Currently we provide them the option to unsubscribe from that particular
type of communication they are receiving, or they can unsubscribe from all
alumni communications. If it's an alumni newsletter the unsubscribe says
"Are you sure you want to unsubscribe from Alumni Newsletter
Communications?" and then below it there is a checkbox to unsubscribe from
all alumni community emails.
We want to build out the platform to show them a list of choices such as
alumni newsletters, alumni events, career events, alumni magazine, etc.,
with one of the choices being to opt out of all alumni emails. We are
receiving input from the university that we should have a unified
unsubscribe platform where alumni, students, donors, and prospective
students, etc. can all view all communication preferences and opt out
accordingly.
I'm curious if other institutions are doing this. I worry about students
opting out of alumni or donor communications before they are even our
constituents (we don't currently solicit students). Similarly, we send
career communications separate from alumni general communications and worry
about constituents just opting out of everything at once because of the
ease of process.
Any experience, insight or best practices? We have just always kept our
advancement communication unsubscribe processes separate from the student
side's unless one-off requests come in.
*Rebecca Boughamer*Assistant Vice President, Advancement Services |
University of Maryland University College
3501 University Blvd E | Adelphi, MD 20783
Office: 301-985-7561 | Fax: 301-985-7111 | Mobile: 301-892-1277 |
rebecca.boughamer@umuc.edu <
rboughamer@umuc.edu>
UMUC Advancement Services Intake Form
<https://docs.google.com/forms/d/e/1FAIpQLScbK2bxhD80G_TWxn-FFjOYHG3j7uZXPL23BEjEoJA5fKn9_Q/viewform?usp=sf_link>
UMUC IA Data Request Form <http://goo.gl/forms/eKbIEUBqKF> | UMUC IA
Research Request Form <http://goo.gl/forms/dw7EMtguDR>
On Mon, Feb 4, 2019 at 1:46 PM John Taylor <
johntaylorconsulting@gmail.com>
wrote:
> What Medha describes is precisely what I developed at Duke University 18
> years ago. We were using the DB2 version of Advance at the time but the
> concept works with most all development systems.
>
> Attached is a copy of the memo I sent out actually much earlier (like
> 2001) than the date in the PDF - that's simply the date I created the PDF
> :-). The communication control code protocol begins on page 3 - although
> many will find our anonymity protocol on page 2 just as useful (I sent that
> out 3 times last week!).
>
> John
>
> John H. Taylor
> Principal, John H. Taylor Consulting
> 2604 Sevier St.
> Durham, NC 27705
>
johntaylorconsulting@gmail.com
> 919.816.5903 (cell/text)
>
> Serving the Advancement Community Since 1987
>
>
> On Mon, Feb 4, 2019 at 1:07 PM Medha Nanal <
medhananal@topcloudconsult.com>
> wrote:
>
>> Hi Rebecca,
>>
>> I am a data/CRM consultant for non profit organizations, and I am
>> somewhat a newbie to AASP discussion list -- but here's my experience with
>> non profit space:
>>
>> I have seen that with organizations where different departments need to
>> manage their own communications, if their communication platform supports
>> it, then it is helpful to offer choices to the recipients to selectively
>> opt out of some, or all, types of mailing lists or communications. For
>> example, an organization that does grass-roots level fundraising, as well
>> as manages a major fundraising walk/run event, can have options to
>> unsubscribe from fundraising emails or emails related to the walk/run
>> event, and offer a multi-choice menu so that a subscriber can opt out of as
>> many as he/she desires.
>>
>> In advancement/alumni association world as well, some may be interested
>> in keeping in touch with alumni association, while not so interested in
>> other departments. This model would ensure that although the platform is
>> shared with other departments, each department can maintain a certain
>> control of mailing lists. On the organization's end, the data/database
>> needs to be appropriately organized and processes in place to accurately
>> reflect this preference in the constituent data.
>>
>> Hope this helps,
>>
>> *Medha Nanal*
>>
>> *Strategic Data & CRM Consulting for Nonprofit Organizations*
>> (Fundraising, Programs, Operations, Communications)
>>
>> 650-600-9374
>>
www.topcloudconsult.com
>>
>> ----------------------------------------------------------------------------------------
>>
>>
>> On Mon, Feb 4, 2019 at 8:10 AM Rebecca Boughamer <
>>
rebecca.boughamer@umuc.edu> wrote:
>>
>>> Hi friends,
>>> For those of you who work in higher education but your alumni
>>> association is not a separate 501c3, are your do not
>>> contacts/communications unsubscribes for alumni and donors a completely
>>> separate, policy, process and maintenance than the university in general
>>> for student or prospective student communications? In short, do you all
>>> have control over your unsubscribe/opt-out pages on your mass
>>> communications to constituents or do you share an unsubscribe platform with
>>> the student side? We are currently changing our unsubscribe platform and
>>> working through some process.
>>> If any of you could share your do not contact/unsubscribe processes and
>>> platforms for alumni and/or donors, that would be wonderful. Thanks so
>>> much!
>>>
>>>
>>> *Rebecca Boughamer*Assistant Vice President, Advancement Services |
>>> University of Maryland University College
>>> 3501 University Blvd E | Adelphi, MD 20783
>>> Office: 301-985-7561 | Fax: 301-985-7111 | Mobile: 301-892-1277 |
>>>
rebecca.boughamer@umuc.edu <
rboughamer@umuc.edu>
>>>
>>> UMUC Advancement Services Intake Form
>>> <https://docs.google.com/forms/d/e/1FAIpQLScbK2bxhD80G_TWxn-FFjOYHG3j7uZXPL23BEjEoJA5fKn9_Q/viewform?usp=sf_link>
>>>
>>> UMUC IA Data Request Form <http://goo.gl/forms/eKbIEUBqKF> | UMUC IA
>>> Research Request Form <http://goo.gl/forms/dw7EMtguDR>
>>>
>>>
>>>