You are 100% correct in your understanding. Good “Reader’s Digest” version!!!
If your team wants to review the details you will find 2 related documents in the Legal/IRS section of the download site.
John
John Taylor
919.816.5903
johntaylorconsulting@gmail.com
Big ideas; small keyboard
> On Jan 28, 2019, at 11:43 AM, Hornbeck, Cynthia <
CHornbeck1@twu.edu> wrote:
>
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> Hello everyone,
>
> I know this has been covered and I went digging through the archives, but I could not find exactly what I was looking for. I have a really good team of DOs and they are asking before they jump so I just want to make sure I am giving them information about what could and could not be counted as a tax deductible donation vs marketing for the sponsorships before they start promoting it.
>
> If I am reading and understanding the IRS correctly if we have a company that gives us money for a sponsorship at an athletic event and with that money they are allowed to use comparative language, talk about their pricing or how much someone will save by using them, or have a place at the event that they could (or someone connected to the University) sale or give away their goods then that would be advertising and would not be a charitable gift.
>
> If we have a company that gives us money for a sponsorship at an athletic event and the ONLY thing they received in return would be their name in a program and/or displayed somewhere at the event then that would be a sponsorship and that would be a charitable gift.
>
> I know that the above is really simplified and there could be more to it, but I think the above covers what is being offered at our University at the moment. Thanks so much for all your help with these questions.
>
> Thank you,
> Cynthia Hornbeck
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> University Advancement
> 940-898-3894
>
CHornbeck1@twu.edu
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