As I mentioned, a stewardship program to many programs - including those
who pay through third parties - can be quite beneficial. But just as with
annual stewardship letters to endowment donors, these letters should be
thoughtful and indicate how their contributions specifically benefited your
organization.
If you are thinking of sending a form letter, I wouldn't bother. I've
spoken to vast numbers of matching gift program administrators who would
agree. And that's the same as with your endowment donors. The stewardship
effort must be genuine.
I'd get a receipt out the door immediately to those companies that paid you
directly. And then I would take the time to develop a proper stewardship
strategy for all of your corporate donors regardless of how they pay.
John
John H. Taylor
Principal, John H. Taylor Consulting
2604 Sevier St.
Durham, NC 27705
johntaylorconsulting@gmail.com
919.816.5903 (cell/text)
Serving the Advancement Community Since 1987
On Sat, Jan 26, 2019 at 5:22 PM Tracey Mullane <
tmullane@pih.org> wrote:
> Hi John -
>
> The issue is that we haven't been sending out receipts at all to MG
> companies, and now that our Development team is maturing we're adding that
> to our processes. We're starting with an annual EOY cumulative
> acknowledgment/receipt.
>
> And as it is, so many of our MGs come through Benevity and YourCause, and
> in reviewing their online guidelines, they say no receipts are necessary to
> their donors (which would include the companies paying their matches
> through these vehicles I assume). Of course, I know a receipt isn't the
> same as an acknowledgment/thank you letter, but we're taking things one
> step at a time giving our capacity and volume.
>
> So given that, is it practice for other orgs to send thank you letters
> (not receipts) to the companies who use 3rd party processors like Benevity
> or YourCause?
>
> -t
>