FundSvcs Community

Hi all –

We are getting requests from our annual giving/reunion/campaign colleagues to undertake a "we miss you" type campaign to reactivate people who have been either coded Do Not Solicit OR one of the contact/communication opt outs. 

There is a sense that our alumni may have opted out of one channel for a particular communication, but not realized they were opting out of all communication from us in that channel.  Anecdotally, it came up last year around reunions, where if we had them as no email, they did not get any information about their reunion activities, and so were upset they missed out.  We implemented about 2 dozen different types of email opt-outs and opt-ins about 5 years ago, (ie, please send me emails about X or do not send me emails about Y), but if the donor or alumnus just sends a blanket, don't email me, we honor that but they won't see all of the opt in/out options.

Besides violating some of the laws in place (particularly California, GDPR etc) – it concerns me from a donor relations perspective.  Has anyone successfully done a campaign like this?  Did you use alternate methods like a postcard to get them to opt-in to emails?  Was it successful?  Is this standard practice?

Secondarily, we believe that our previous phone program callers were incorrectly flagging people as Do Not Solicit when the reality was Do Not Phone – but we can't make a determination one way or the other, and I hesitate to put them back into an email solicit stream.

I'd welcome some insight – I did poke around the Best Practices but didn't see anything particularly addressing this but I may not have been looking in the right place!  

Thanks in advance!

Aimee ��

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Aimee S. Fitzgerald, MLIS

Executive Director, Advancement Services

University Advancement

William & Mary

asfitzgerald@wm.edu

(o) 757-221-1196

(c) 757-634-7704

Go All In for W&M Athletics!

Hi all –

We are getting requests from our annual giving/reunion/campaign colleagues to undertake a "we miss you" type campaign to reactivate people who have been either coded Do Not Solicit OR one of the contact/communication opt outs. 

There is a sense that our alumni may have opted out of one channel for a particular communication, but not realized they were opting out of all communication from us in that channel.  Anecdotally, it came up last year around reunions, where if we had them as no email, they did not get any information about their reunion activities, and so were upset they missed out.  We implemented about 2 dozen different types of email opt-outs and opt-ins about 5 years ago, (ie, please send me emails about X or do not send me emails about Y), but if the donor or alumnus just sends a blanket, don't email me, we honor that but they won't see all of the opt in/out options.

Besides violating some of the laws in place (particularly California, GDPR etc) – it concerns me from a donor relations perspective.  Has anyone successfully done a campaign like this?  Did you use alternate methods like a postcard to get them to opt-in to emails?  Was it successful?  Is this standard practice?

Secondarily, we believe that our previous phone program callers were incorrectly flagging people as Do Not Solicit when the reality was Do Not Phone – but we can't make a determination one way or the other, and I hesitate to put them back into an email solicit stream.

I'd welcome some insight – I did poke around the Best Practices but didn't see anything particularly addressing this but I may not have been looking in the right place!  

Thanks in advance!

Aimee ��

---------------------------------------------------

Aimee S. Fitzgerald, MLIS

Executive Director, Advancement Services

University Advancement

William & Mary

asfitzgerald@wm.edu

(o) 757-221-1196

(c) 757-634-7704

Go All In for W&M Athletics!

Hi all –

We are getting requests from our annual giving/reunion/campaign colleagues to undertake a "we miss you" type campaign to reactivate people who have been either coded Do Not Solicit OR one of the contact/communication opt outs. 

There is a sense that our alumni may have opted out of one channel for a particular communication, but not realized they were opting out of all communication from us in that channel.  Anecdotally, it came up last year around reunions, where if we had them as no email, they did not get any information about their reunion activities, and so were upset they missed out.  We implemented about 2 dozen different types of email opt-outs and opt-ins about 5 years ago, (ie, please send me emails about X or do not send me emails about Y), but if the donor or alumnus just sends a blanket, don't email me, we honor that but they won't see all of the opt in/out options.

Besides violating some of the laws in place (particularly California, GDPR etc) – it concerns me from a donor relations perspective.  Has anyone successfully done a campaign like this?  Did you use alternate methods like a postcard to get them to opt-in to emails?  Was it successful?  Is this standard practice?

Secondarily, we believe that our previous phone program callers were incorrectly flagging people as Do Not Solicit when the reality was Do Not Phone – but we can't make a determination one way or the other, and I hesitate to put them back into an email solicit stream.

I'd welcome some insight – I did poke around the Best Practices but didn't see anything particularly addressing this but I may not have been looking in the right place!  

Thanks in advance!

Aimee ��

---------------------------------------------------

Aimee S. Fitzgerald, MLIS

Executive Director, Advancement Services

University Advancement

William & Mary

asfitzgerald@wm.edu

(o) 757-221-1196

(c) 757-634-7704

Go All In for W&M Athletics!

Hi all –

We are getting requests from our annual giving/reunion/campaign colleagues to undertake a "we miss you" type campaign to reactivate people who have been either coded Do Not Solicit OR one of the contact/communication opt outs. 

There is a sense that our alumni may have opted out of one channel for a particular communication, but not realized they were opting out of all communication from us in that channel.  Anecdotally, it came up last year around reunions, where if we had them as no email, they did not get any information about their reunion activities, and so were upset they missed out.  We implemented about 2 dozen different types of email opt-outs and opt-ins about 5 years ago, (ie, please send me emails about X or do not send me emails about Y), but if the donor or alumnus just sends a blanket, don't email me, we honor that but they won't see all of the opt in/out options.

Besides violating some of the laws in place (particularly California, GDPR etc) – it concerns me from a donor relations perspective.  Has anyone successfully done a campaign like this?  Did you use alternate methods like a postcard to get them to opt-in to emails?  Was it successful?  Is this standard practice?

Secondarily, we believe that our previous phone program callers were incorrectly flagging people as Do Not Solicit when the reality was Do Not Phone – but we can't make a determination one way or the other, and I hesitate to put them back into an email solicit stream.

I'd welcome some insight – I did poke around the Best Practices but didn't see anything particularly addressing this but I may not have been looking in the right place!  

Thanks in advance!

Aimee ��

---------------------------------------------------

Aimee S. Fitzgerald, MLIS

Executive Director, Advancement Services

University Advancement

William & Mary

asfitzgerald@wm.edu

(o) 757-221-1196

(c) 757-634-7704

Go All In for W&M Athletics!