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Student Data Benchmarking

  • 1.  Student Data Benchmarking

    Posted 02-16-2024 09:03 AM

    Happy Friday, everyone!

    I trying to acquire additional data on current students and parents.  Historically we've neve collected this, and even for our "grad load" process, not collected demographic or financial aid information on these alumni, or any student activities (eg Greek life, clubs etc.)

    In meeting with various departments across campus, I have been told that the information that I am specifically seeking is excluded by our FERPA policy, which IMO is debatable, and will continue pursuing.  What I need from this wonderful community is benchmark data to bolster my arguments.  Specifically, I have been asked for comparable universities (so Public R-1s) who are providing the data I am seeking to their Advancement offices.

    If your advancement organizations collect these kinds of data, would you kindly respond either here or offline? 

    If anyone has any other words of advice, I would appreciate it!

    For matriculated students I am requesting the list below.  

    Name

    Address

    DOB

    High School of graduation

    Financial Aid status (Y/N, if Y, merit vs. need, specific scholarship eg Fulbright or Presidential etc)

    First Generation (Y/N)

    Gender (or) pref form of address/pronouns

    Race

    Ethnicity

    Parent Name 

    Parent alumni status (Y or No alumni)

    Parent address



    ------------------------------
    Aimee Fitzgerald
    University of Louisville
    aimee.fitzgerald@louisville.edu
    ------------------------------


  • 2.  RE: Student Data Benchmarking

    Posted 02-16-2024 09:14 AM
    We imported most of this information if it was collected on the Duke and NC State student applications when I was there. However, I am unsure what current laws say about requesting and storing gender, race, and ethnicity information. 

    At NC State, we also worked closely with Admissions to add parent contact information, including email addresses and phone numbers, to the app for our purposes.

    Most of my clients obtain most of this, as none of what you list is "educational" information, especially if it is collected prior to matriculation.

    Further, even if you have an ultra-conservative leader in Admissions, much of the FERPA-protected information can be shared with internal departments if it relates to their mission and they demonstrate a need to know.

    I will now close my mouth and let Alan Hejnal share more eloquently what can - and cannot - be done!

    John

    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987






  • 3.  RE: Student Data Benchmarking

    Posted 02-16-2024 10:17 AM
    Edited by Alan Hejnal 02-16-2024 10:39 AM

    My hands-on FERPA experience is now almost a decade old, but the basics of FERPA haven't changed--though, like John, I'd urge a careful look at data points related to race and ethnicity, which might be subject to considerations entirely separate from FERPA.

     The basic FERPA provision that applies to advancement governs the disclosure of information from the educational record to school officials with a legitimate educational interest in that information.  As with several FERPA provisions, each educational institution has to publish its own definitions of certain key terms, including, in this context, "school official" and "legitimate education interest."  The U.S. Department of Education has published model policies, and, if your institution follows those models, "school official" includes anyone employed in certain roles, including administrative, which would include Advancement.  A school official has a "legitimate education interest" in information in education records if they need that information to fulfil their professional responsibilities.  (If your institution doesn't follow the model policies, you would have to evaluate in the context of your institution's published definitions.  It's also worth noting that this only applies to disclosure to school officials, and that separate provisions apply to disclosure to other/broader audiences.)

     So, it your institution follows the model disclosures, the operative question is whether advancement staff need certain information to fulfil their professional responsibilities.  So, for example, if you have staff members whose professional responsibilities include running a parents program, they would have a legitimate education interest in information about parents.

     Most of the data that you identify have generally been identified as information in which advancement staff have a legitimate education interest by many/most institutions.  The one that's on the cusp is whether a student qualified for need-based financial aid; many institutions have determined that such a flag is OK but not anything about the amount of aid that the student qualified for, for example (which would in any case be restricted by regulations affecting Financial Aid, separate from FERPA).  Other institutions---a smaller group, back in the day--have decided that qualification for need-based aid does not fall under this provision and should not be available to advancement.

     (The observation that some of the data might have been collected prior to matriculation is probably misleading.  True, FERPA does not apply until a student matriculates, but FERPA defines as education records any information maintained by the institution that is directly related to a student who is or has been in attendance, so once a student is in attendance, that information falls under FERPA, regardless of when it might have been collected.  Once the student is in attendance, *any* information maintained by the institution that is directly related to the student while attending *does* fall under FERPA.)

     My US$0.02 worth; the usual disclaimers apply.

     Good luck!

    Alan

     

    Alan S. Hejnal (he/him)

    Data Quality Manager

     

    SNAGHTML5cbfa34

     






  • 4.  RE: Student Data Benchmarking

    Posted 02-16-2024 10:50 AM

    Aimee,

    While I certainly cannot give as detailed a response as Alan, at UNC Chapel Hill, our CRM is used by development and the alumni office, so we have multiple business needs for the information. Our perspective on FERPA is generally geared toward the flag we call the "nuclear" option where we cannot share the student's information outside of the University or acknowledge that the student is attending. The University has a public campus directory available on its website, where anyone can search for faculty/staff/students, so unless the student has an active nuclear FERPA flag, they are searchable to the public there, and their name and campus contact info is available. Allowing this kind of access to the public and barring the development office from having it wouldn't make much sense.

     

    Regarding the other data points, including parent information, those are all pieces that an advancement office would have a business need for, and can also assist in preventing duplicate records in your database.

     

    My only other thought is if your advancement office is an independent foundation from your university, you may be considered an outside entity, so the reticence to share information with an "external" organization would be understandable, but I would imagine not impossible to negotiate, considering your mission to support the university.

     

    Kelli Crispin

    Business Analyst/Quality Assurance Specialist

    she/they

     

    The University of North Carolina at Chapel Hill 

    Office of University Development

     

    E  kelli.crispin@unc.edu

     

    signature_3134537346

     

    GIVE.UNC.EDU

     

     

     






  • 5.  RE: Student Data Benchmarking

    Posted 02-16-2024 11:39 AM

    Good information, Kelli.

    Sharing outside school officials is subject to the separate "directory information" provision of FERPA, which has its own complexities.  But certainly anything share generally as directory information could be shared with advancement! 

    Sharing with an institutionally-related foundation (or alumni association) is probably not an issue, at least if you follow the model disclosures.  There was always a provision under FERPA that the definition of school officials extended to people operating under contract who perform responsibilities that the institution would otherwise perform with its own staff, as long as those individually wee contracted to also follow FERPA with respect to disclosures, etc.  Subsequent FERPA regulations made that even more explicit.

    My US$0.02 worth; the usual disclaimers apply.

    Good luck!

    Alan

     

    Alan S. Hejnal (he/him)

    Data Quality Manager

     

    SNAGHTML5cbfa34

     






  • 6.  RE: Student Data Benchmarking

    Posted 02-16-2024 11:10 AM

    Thanks Alan – I've read the BP document and many of the existing threads on this! 

     

    We have what I think might be non-standard definitions – curious about your take on this.  See below – highlighted are the provisions I think I can make the argument for – in addition to the reassurance that " everyone else is doing it" so the Federal government isn't going to crack down on us.  (Part of this conservativeness stems from the fairly recent history of scandal we've worked through, both related to foundation spending and athletics fundraising – neither of which were/are part of Advancement). 

     

    https://louisville.edu/counsel/ferpa-1/guidelines-to-protect-the-privacy-of-student-records

     

    Although a person may be regarded as a "university official," he or she does not have inherent rights to any and all education record information. The university official must demonstrate a legitimate educational interest to the records custodian as opposed to a personal or private interest and such determination must be made on a case-by-case basis. When necessary, this determination is made by the FERPA Compliance Officer, who shall use the following criteria: a) is the person performing appropriate tasks that are specified in his or her position description or by a contract agreement; b) performing a task related to a student's education; c) performing a task related to the discipline of a student; d) providing a service or benefit relating to the student or student's family, such as health care, counseling, job placement, or financial aid. Disclosure to a university official having a legitimate educational interest does not constitute authorization to share that information with a third party without the student's written permission. Furthermore, such information, when it has fulfilled its originally specified purposes, should be properly destroyed or returned to the originating office for appropriate disposition. 

     

     






  • 7.  RE: Student Data Benchmarking

    Posted 02-16-2024 07:13 PM

    Only your counsel knows for sure!

    That language is familiar, and I wouldn't be surprised if it originated, in some form, with the U.S. Department of Education, though I haven't traced it back exactly.  It does seems to be included by a number of institutions.  There's something similar, but not quite the same, at https://nces.ed.gov/pubs2004/privacy/section_4b.asp

    In any case, the language doesn't seem as helpful as it could be, and seems in "d)" to have a somewhat narrow view of "service or benefit" (although "such as" does cover quite a bit of ground).  For one thing, FERPA applies to former as well as current students, and that list of examples doesn't seem to have former students in view at all!

    That having been said, it seems to me that the "a)" through "d)" criteria that you highlight would be clearer with an "and" or "or" somewhere!  Although "a)" seems like an "and" I'm mostly thinking "or", since you wouldn't say that you can't use information to provide a benefit to the student unless it was also related to the discipline of the student!  And "a)" is clearly in line with advancement officers doing their jobs.

    You may need to spend some time with your FERPA Compliance Officer and/or counsel to work through that language.  I've found FERPA Compliance officers to be pretty reasonable, though I will say that their background is almost always on the registrar/student services side and from that experience they may initially think of "educational purposes" more narrowly to include teaching and counseling and disciplining and the like, so there may need to be some informational sharing about how the work of advancement does provide service to the institution and its students, if not service in the limited on-on-one sense that seems to be implied by "d)".  Very rarely that might need to be mediated by counsel (who can in any case be helpful to involve) or by executive leadership with a more comprehensive view that understands the contribution of advancement as well as teaching of and services to current students.

    Such are my thoughts on a Friday afternoon!

    My US$0.02 worth; the usual disclaimers apply.

    Good luck!

    Alan



    ------------------------------
    Alan S. Hejnal (he/him)
    Smithsonian Institution
    hejnala@si.edu
    ------------------------------



  • 8.  RE: Student Data Benchmarking

    Posted 02-20-2024 08:58 AM

    Interesting.

     

    What does that mean, exactly?

     

    Thanks,

    Alan

     

    Alan S. Hejnal (he/him)

    Data Quality Manager

    Smithsonian Institution - Office of Advancement

     

    (202-633-8754 *HejnalA@si.edu

     






  • 9.  RE: Student Data Benchmarking

    Posted 02-20-2024 09:06 AM

    Sorry.  Please ignore!

     

    Thanks,

    Alan

     

    Alan S. Hejnal (he/him)

    Data Quality Manager

    Smithsonian Institution - Office of Advancement

     

    (202-633-8754 *HejnalA@si.edu

     






  • 10.  RE: Student Data Benchmarking

    Posted 02-18-2024 02:21 PM

    Only your counsel knows for sure!

    That language is familiar, and I wouldn't be surprised if it originated, in some form, with the U.S. Department of Education, though I haven't traced it back exactly.  It does seems to be included by a number of institutions.  There's something similar, but not quite the same, at Forum Guide to Protecting the Privacy of Student Information: State and Local Education Agencies - 4.B. Defining "Legitimate Educational Interests".

    In any case, the language doesn't seem as helpful as it could be, and seems in "d)" to have a somewhat narrow view of "service or benefit" (although "such as" does cover quite a bit of ground).  For one thing, FERPA applies to former as well as current students, and that list of examples doesn't seem to have former students in view at all!

    That having been said, it seems to me that the "a)" through "d)" criteria that you highlight would be clearer with an "and" or "or" somewhere!  Although "a)" seems like an "and" I'm mostly thinking "or", since you wouldn't say that you can't use information to provide a benefit to the student unless it was also related to the discipline of the student!  And "a)" is clearly in line with advancement officers doing their jobs.

    You may need to spend some time with your FERPA Compliance Officer and/or counsel to work through that language.  I've found FERPA Compliance officers to be pretty reasonable, though I will say that their background is almost always on the registrar/student services side and from that experience they may initially think of "educational purposes" more narrowly to include teaching and counseling and disciplining and the like, so there may need to be some informational sharing about how the work of advancement does provide service to the institution and its students, if not service in the limited on-on-one sense that seems to be implied by "d)".  Very rarely that might need to be mediated by counsel (who can in any case be helpful to involve) or by executive leadership with a more comprehensive view that understands the contribution of advancement as well as teaching of and services to current students.

    Such are my thoughts on a Friday afternoon!

    My US$0.02 worth; the usual disclaimers apply.

     

    Good luck!

    Alan

     

    Alan S. Hejnal (he/him)

    Data Quality Manager

     

    SNAGHTML5cbfa34

     






  • 11.  RE: Student Data Benchmarking

    Posted 02-18-2024 02:21 PM

    Only your counsel knows for sure!

    That language is familiar, and I wouldn't be surprised if it originated, in some form, with the U.S. Department of Education, though I haven't traced it back exactly.  It does seem to be included by a number of institutions.  There's something similar, but not quite the same, at Forum Guide to Protecting the Privacy of Student Information: State and Local Education Agencies - 4.B. Defining "Legitimate Educational Interests".

    In any case, the language doesn't seem as helpful as it could be, and seems in "d)" to have a somewhat narrow view of "service or benefit" (although "such as" does cover quite a bit of ground).  For one thing, FERPA applies to former as well as current students, and that list of examples doesn't seem to have former students in view at all!

    That having been said, it seems to me that the "a)" through "d)" criteria that you highlight would be clearer with an "and" or "or" somewhere!  Although "a)" seems like an "and" I'm mostly thinking "or", since you wouldn't say that you can't use information to provide a benefit to the student unless it was also related to the discipline of the student!  And "a)" is clearly in line with advancement officers doing their jobs.

    You may need to spend some time with your FERPA Compliance Officer and/or counsel to work through that language.  I've found FERPA Compliance officers to be pretty reasonable, though I will say that their background is almost always on the registrar/student services side and from that experience they may initially think of "educational purposes" more narrowly to include teaching and counseling and disciplining and the like, so there may need to be some informational sharing about how the work of advancement does provide service to the institution and its students, if not service in the limited on-on-one sense that seems to be implied by "d)".  Very rarely that might need to be mediated by counsel (who can in any case be helpful to involve) or by executive leadership with a more comprehensive view that understands the contribution of advancement as well as teaching of and services to current students.

    Such are my thoughts on a Friday afternoon!

    My US$0.02 worth; the usual disclaimers apply.

    Good luck!

    Alan

     



    ------------------------------
    Alan S. Hejnal (he/him)
    Smithsonian Institution
    hejnala@si.edu
    ------------------------------



  • 12.  RE: Student Data Benchmarking

    Posted 02-23-2024 02:43 PM

    Happy Friday everyone!  Just wanted to reiterate my plea for peer institutions (public R-1) to share with me what data elements you incorporate into your parent program!  I have a few responses, but not enough really for "fair" benchmarking.

     

    Thank you in advance, and as always, I am indebted to this group for your collegiality and kindness. 😊