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  • 1.  Silent Phase of CYE Campaign... How early is too early?

    Posted 08-19-2025 03:48 PM

    Good Afternoon,

    I have a question regarding attributing a recent gift to our CYE giving. We are in receipt of funds unexpectedly, an admittedly moderate amount, but my boss is asking if we are able to use this toward our Giving Tuesday goal. My silent phase of lead-gift fundraising typically begins in Sept/Oct, with the soft launch on Nov 1, which is when we start counting any and all giving toward this goal -- but I usually don't count gifts this early. Usually we can talk to the donor about it, but in this case, it is a disbursement from an old fund that is being dispensed by a caretaker org many years after the death of the original donor . Would it be unethical to count this gift toward our campaign? I'm in the very early planning stages for the campaign, and I'm not opposed to including this unless there's some grounds for NOT counting it toward the total, on an ethical basis. Would love experts to weigh in. I don't know of any precedent for this and don't know how to describe this to keyword search a knowledge base.

    Thanks!



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    Melissa Rufener
    Life Pacific University
    mrufener@lifepacific.edu
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  • 2.  RE: Silent Phase of CYE Campaign... How early is too early?

    Posted 08-19-2025 04:17 PM
    I would not count it unless the donor specifically told you they were intentionally making an early gift to that campaign. I would do the same for a donor "in the know" who made an early gift to a comprehensive campaign.

    If a donor is unaware of a specific and focused campaign, then it does not feel right to count their gift to that campaign.

    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987






  • 3.  RE: Silent Phase of CYE Campaign... How early is too early?

    Posted 08-19-2025 04:30 PM

    Thanks John! This is helpful.



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    Melissa Rufener
    Life Pacific University
    mrufener@lifepacific.edu
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