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  • 1.  Raffle for Naming Rights

    Posted 03-07-2024 03:45 PM

    Hello,

    Our Alumni Office is talking about the possibility of holding a raffle where the prize would be the right to name a cottage (student housing) on campus. If they were to do this, would the purchase of a raffle ticket qualify as a tax-deductible gift? I know it would not if the prize had monetary value, but if the only prize is naming rights, are the entries then considered a gift?

    Anything else we should watch out for with this idea?

    Thanks,

    Kim



    ------------------------------
    Kim Salisbury
    Hope College
    Philanthropy Services
    salisbury@hope.edu
    ------------------------------


  • 2.  RE: Raffle for Naming Rights

    Posted 03-07-2024 03:47 PM
    No payment for a game of chance is a tax-deductible gift. See IRS Publication 526.

    John

    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987






  • 3.  RE: Raffle for Naming Rights

    Posted 03-07-2024 04:15 PM
    While Pub 526 prohibits deductions for games of chance, a raffle for naming rights may not be a game of chance because, by definition, a game of chance needs to be for money or other valuable consideration. Naming rights do not appear to fall into that category. If you run a lottery for, e.g., the right to throw a pie in the dean's face, those tickets would be tax-deductible because that lottery would not be a game of chance. 

    Naming right raffles are not uncommon fundraising tools for animal rescue and amateur sports orgs, and they are considered tax-deductible. I would advise asking counsel.

    You might also enjoy this post: https://freakonomics.com/2011/09/probabalistic-auctions-why-dont-universities-raffle-off-endowed-chairs/

    Thank you,
    Isaac Shalev
    Data Strategy Expert
    Sage70, Inc.
    (917) 859-0151
    isaac@sage70.com

    Schedule a 30-minute consultation now:







  • 4.  RE: Raffle for Naming Rights

    Posted 03-07-2024 04:32 PM
    Hello,

    Regarding the discussion about the potential raffle organized to name a cottage on campus, I strongly advise against it. The implications of such an action are concerning, particularly since we cannot predict the outcome of who or what the cottage might be named after. This could potentially lead to ethical dilemmas or result in an unsuitable name being chosen.

    We once held a contest to name an NC State building located off-campus. Unfortunately, this initiative proved to be highly problematic. Despite the donor's request for a contest to determine the building's name, the results were far from satisfactory. Many of the suggested names were inappropriate, while others lacked coherence. When the Dean selected one of the options, I had to intervene and reject it despite my uncertainty about my authority to do so. Notably, the chosen acronym spelled out "RAW Creamery." Eventually, the building was named something entirely different, disregarding the options presented in the contest.

    Given our past experience, it is evident that leaving the naming process to chance or public opinion can lead to undesirable outcomes. Therefore, I urge caution and deliberate consideration before proceeding with any similar endeavors in the future.






  • 5.  RE: Raffle for Naming Rights

    Posted 03-08-2024 08:18 AM

    Thank you all for your insights and guidance. They are much appreciated!

    Kim



    ------------------------------
    Kim Salisbury
    salisbury@hope.edu
    ------------------------------



  • 6.  RE: Raffle for Naming Rights

    Posted 03-08-2024 08:48 AM
    Oof, Sarah, a cautionary tale! I'm sure we all remember Boaty McBoatface, too. A raffle doesn't bring up quite the same dynamics as a naming contest, since a single winner picks the name, typically after winning. That naming choice must be subjected to your institution's normal rules on naming. A contest is much more fraught, and in a college environment is practically an invitation for shenanigans. 

    Thank you,
    Isaac Shalev
    Data Strategy Expert
    Sage70, Inc.
    (917) 859-0151
    isaac@sage70.com

    Schedule a 30-minute consultation now:







  • 7.  RE: Raffle for Naming Rights

    Posted 03-08-2024 09:03 AM
    I guess I have a question regarding an earlier comment.

    I've read several IRS and tax authority comments regarding games of chance. Nowhere do I find a reference to those games having to result in winning cash or a tangible benefit. All the commentary I can find state that the IRS refers to raffles as a form of gambling and not a charitable donation. You are paying to play - regardless of what you might win.

    Is there something somewhere that says raffles for intangible benefits are not games of chance?

    John

    John H. Taylor, Principal
    John H. Taylor Consulting, LLC
    2604 Sevier Street
    Durham, NC     27705

    919.816.5903 (cell/text)

    Serving the Advancement Community Since 1987







  • 8.  RE: Raffle for Naming Rights

    Posted 03-08-2024 11:12 AM
    John, have a look here, for example: https://www.irs.gov/pub/irs-tege/eotopicm90.pdf

    The (very) short version is that the IRS doesn't itself explicitly define a game of chance. Rather, it follows state laws and common law for gaming/gambling/lottery definitions. While language varies, the typical state definition of a game of chance includes the element of value, eg Ohio's: "a game in which a player gives anything of value in the hope of gain, the outcome of which is determined largely by chance" , all of which follow the common-law definition of the three elements of games of chance, which are chance as a major factor, consideration (ticket purchase or contest submission), and  a prize of tangible value. 

    Put another way, if nothing of value is being offered to donors, the only intent that they could have for giving money is a charitable intent.


    Thank you,
    Isaac Shalev
    Data Strategy Expert
    Sage70, Inc.
    (917) 859-0151
    isaac@sage70.com

    Schedule a 30-minute consultation now:







  • 9.  RE: Raffle for Naming Rights

    Posted 03-08-2024 11:38 AM
    Excellent info, Isaac!

    I guess, though, it is always prudent to review state laws for their definitions. This is particularly important in those states where their laws require registration for any game of chance and restrict nonprofits to a limited number of raffles.

    I just looked at the NC statues and it is ambiguous at best whether a raffle is only a raffle if a monetary award is given - although there are limits to the value amount.

    A case could be made that if an organization has a naming policy and that policy states minimum naming amounts, a winner of a naming raffle is receiving something of value even if isn't tangible.

    John

    John H. Taylor 
    919.816.5903 (Cell/Text)

    Big Ideas; Small Keyboard





  • 10.  RE: Raffle for Naming Rights

    Posted 03-08-2024 01:46 PM
    Oh, that's an interesting angle! My take is that if the underlying right itself is not of value, you can't make it valuable based on how you gate access to it. The only thing that makes the raffle valuable is the institution's policy on minimum contributions. If that policy included a clause for raffles, we're back to square one.

    All of this is exercises in absurdity, in the sense that naming rights are, factually speaking, of substantial economic value. Famously, Avery Fisher gave Lincoln Center $10.5m as one of the first 'naming rights' contributions in 1973, for Avery Fisher Hall. The naming rights were sold back to the charity by his heirs in 2014 for $15m, plus other lesser naming rights. The IRS has nevertheless decided that these rights are insubstantial when purchased. However, given the IRS's proven ability to be inconsistent, maybe you're right that the IRS would nevertheless find it objectionable to take a deduction when the rights are raffled off.


    Thank you,
    Isaac Shalev
    Data Strategy Expert
    Sage70, Inc.
    (917) 859-0151
    isaac@sage70.com

    Schedule a 30-minute consultation now: