I'm seeking input from other fundraising professionals (especially higher education) regarding data practices in alumni databases. Specifically:
- Do you include ethnicity and date of birth (or at least year of birth) in your alumni records?
- Do you import student records into your database while they are still students, or wait until after graduation?
I'm particularly interested in understanding:
- The business purposes or philanthropic strategies served by including ethnicity and date/year of birth.
- Any associated security risks or liabilities with importing these data points. (Is inclusion worth that risk?)
- Whether the inclusion of these data points is defendable and aligns with best practices.
We currently do not import ethnicity or date/year of birth and are evaluating whether doing so would be a responsible and strategic decision. I'd appreciate insights into who uses this data, how it's applied, and how it's managed.
Thanks in advance for any input on these topics.
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Kathryn Rusak
College for Creative Studies
krusak@collegeforcreativestudies.edu------------------------------