Greetings All,
I know this topic has been discussed ad infinitum, and I feel like the insubstantial benefits rule is engraved on my heart, but in truth, I haven't had to apply it in a long time. I'm in a situation now where I'm getting so much pushback from a colleague, that I'm starting to doubt myself. My colleague would like to offer a medallion with the university name on it to students at graduation in return for a donation, and they asked me about the maximum cost the item could be to still be considered insubstantial.
The issue is with the 2% rule. They would like to set the lowest donation level at $20.24. My understanding is that the 2% rule comes into play when the donation is below 62.50 (for 2023). Again, my understanding is that the maximum value of the item can be no more than 2% of the donation, which in this case is 40 cents. Her understanding is that the donation must exceed five times the cost of the benefit, so therefore the benefit can be $4 (4X5=20).
Am I wrong?
My colleague has said to me that other schools are offering items that cost $4. She may not realize that the schools are (hopefully) informing the donor of the value of the benefit. I've offered her this option several times, which she has rejected - I feel that there must be some misunderstanding here that I need to get to the bottom of.
Thanks all for your help. It's been a difficult conversation, and I need a reality check.
Marcy Serkin
Associate Vice President, Advancement Operations| Institutional Advancement
Desk: 215.926.2546| Mobile: 646.763.2811
marcy.serkin@temple.edu
giving.temple.edu
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Marcy Serkin
Temple University
marcy.serkin@temple.edu------------------------------